Content MarketingMarketing Infographics

How Digital Asset Management Impacts Content Management

In previous posts, we’ve discussed What Digital Asset Management Is, Why Digital Asset Management is Critical to Marketing Overall, as well as How to Justify the Expense of Digital Asset Management. In this infographic from Widen, they detail the specifics of how digital asset management will help you to deploy a more efficient content management strategy.

Specifically, housing and monitoring your content in a central repository is much more efficient than having content scattered across email, servers, and elsewhere. Your assets are easily searchable and accessible by anyone you wish. You can track usage and repurpose existing media. You can implement processes for review and approval, speeding up the publishing process. And most of fall, digital asset management allows enterprises to gain greater control over content versions, brand guidelines, asset expiration and usage restrictions.

In this infographic, we show how successful marketers have realized that digital content and asset agility is absolutely essential. The reason? Content marketing has proven itself as an unbeatable driver of leads, brand awareness, customer engagement and ROI.

How Digital Asset Management Assists with Content Management

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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