Content Marketing

How Better Blog Post Titles Make You a Better Lover

Ok, that title may be a little misleading. But it did get your attention and got you to click through to the post, didn’t it? That’s called linkbait. We didn’t come up with a hot blog post title like that without assistance… we used Portent’s Content Idea Generator.

Portent Content Idea Generator

The clever folks at Portent have revealed how the idea for the generator came to be. It’s a great tool that capitalizes on linkbaiting techniques that are tried and true:

  • Ego hook – people share content when you give them a shout out.
  • Attack hook – by going on the offensive, you can spark interest.
  • Resource hook – a great resource is always a great content idea!
  • News hook – trending topics drive more clicks.
  • Contrary hook – create a debate and you’ve got yourself a contrary hook.
  • Humor hook – You’re reading this post, right?

Titles are so important to your content. What I like about this tool the most is that it doesn’t just randomly pop up a title, it also explains why the title works as linkbait. It’s not perfect every time, but it’s fun and comes up with awesome content ideas enough to write this post about it!

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