This infographic from Uberflip illustrates the current state of content marketing among B2B and B2C businesses. Which tactics do marketers currently prefer? Are they seeing the results that they expect? What does the future look like? Check it out!
This infographic takes a bit of a different approach, more focused towards the executives in companies. This infographic provides the evidence, a simple process and how to measure the results of content marketing. According to the infographic, as referenced by the Beginnner’s Guide to Content Marketing infographic from Demand Metric, content marketing costs 62% less that traditional forms of marketing and 78% of CMOs think content marketing is the future of marketing according to the Content Marketing Institute.
The Singular ROI Index ranks the top-performing ad channels driving the highest quality ROI for mobile marketers on iOS and Android. With over $1B in revenue, 315M installs, 1.7K+ apps, and 1.2K+ mobile media partners analyzed, the Singular ROI Index is the largest and most comprehensive study of its kind in the mobile marketing industry.