This infographic from Uberflip illustrates the current state of content marketing among B2B and B2C businesses. Which tactics do marketers currently prefer? Are they seeing the results that they expect? What does the future look like? Check it out!
This infographic takes a bit of a different approach, more focused towards the executives in companies. This infographic provides the evidence, a simple process and how to measure the results of content marketing. According to the infographic, as referenced by the Beginnner's Guide to Content Marketing infographic from Demand Metric, content marketing costs 62% less that traditional forms of marketing and 78% of CMOs think content marketing is the future of marketing according to the Content Marketing Institute.