Content MarketingMarketing Infographics

The Content Marketing Conundrum

Whether you’re across the pond or here in the Americas, I don’t believe the challenges with content marketing are indifferent… developing a measured strategy that develops compelling content relevant to your audiences across mediums and levels of intent is tough. There’s no secret, it’s simply hard work.

As many of us would have expected their findings revealed that content budgets were due to rise in 2014. But while investment is increasing, many marketers still don’t have a clear content strategy. This contributes to many marketers experiencing the same content challenges. JBH, a UK design marketing firm, outlined the main challenges and offered guidance on how to overcome them in the infographic below.

Having a strategy, of course, can help you plan resources, channels, and promotion to maximize the impact of your efforts.

Content-Marketing-Conundrum-Infographic

Douglas Karr

Douglas Karr is the founder of the Martech Zone and CEO of DK New Media. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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