Whether you’re across the pond or here in the Americas, I don’t believe the challenges with content marketing are indifferent… developing a measured strategy that develops compelling content relevant to your audiences across mediums and levels of intent is tough. There’s no secret, it’s simply hard work.
As many of us would have expected their findings revealed that content budgets were due to rise in 2014. But while investment is increasing, many marketers still don’t have a clear content strategy. This contributes to many marketers experiencing the same content challenges. JBH, a UK design marketing firm, outlined the main challenges and offered guidance on how to overcome them in the infographic below.
Having a strategy, of course, can help you plan resources, channels, and promotion to maximize the impact of your efforts.
B2B buyer expectations are changing. As more buyers from the millennial generation now make purchasing decisions. Chemical companies need to deliver a dynamic customer experience that meets millennial's fast-evolving expectations.