Analytics & TestingContent MarketingMarketing InfographicsSocial Media & Influencer Marketing

Content Marketing: The Game

Content Marketing is not rocket science, but it does require some research, skill and strategy to maximize the benefits. At its base, we ensure our clients are writing relevant, recent and frequent content about topics of interest. We ensure that we have the basics of a path to engagement – content leads to a call to action which leads to a conversion. And we ensure that the client isn’t just writing blog posts – they’re writing and producing on an array of mediums and media types to reach their targets.

There are some hard and fast rules for playing and winning at content marketing – such as only create original content and link to other authoritative, popular content – but it really doesn’t matter whether you start with web articles, blogs, email, video… they all end up working together, so start with what you are most comfortable with. The important part is to write for your audience, share valuable information and become a reliable resource.

This infographic from SocialEars, a social listening and influence analysis solution that helps customers analyze, write, publish, and promote the content that’s going to attract customers.

content-marketing-game

Appreciate this content?

Sign up for our weekly newsletter, which delivers our latest posts every Monday morning.

We don’t spam! Read our privacy policy for more info.

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Related Articles

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership