Analytics & TestingContent MarketingMarketing InfographicsSocial Media & Influencer Marketing

Content Marketing: The Game

Content Marketing is not rocket science, but it does require some research, skill and strategy to maximize the benefits. At its base, we ensure our clients are writing relevant, recent and frequent content about topics of interest. We ensure that we have the basics of a path to engagement – content leads to a call to action which leads to a conversion. And we ensure that the client isn’t just writing blog posts – they’re writing and producing on an array of mediums and media types to reach their targets.

There are some hard and fast rules for playing and winning at content marketing – such as only create original content and link to other authoritative, popular content – but it really doesn’t matter whether you start with web articles, blogs, email, video… they all end up working together, so start with what you are most comfortable with. The important part is to write for your audience, share valuable information and become a reliable resource.

This infographic from SocialEars, a social listening and influence analysis solution that helps customers analyze, write, publish, and promote the content that’s going to attract customers.


Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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