Newsreach has released both an infographic and accompanying whitepaper, The True Value of Content Marketing.
Individual pieces of high quality content are capable of attracting and engaging web users, but on their own will not have the impact you want. Content Marketing requires an ongoing effort to produce fresh, relevant high-quality pieces. Many businesses face challenges in producing the volume and variety of engaging content needed, which is where a Content Marketing agency has a role to play. As with the gold production process, specialist hands are required at every to stage to produce the highest quality finished product.
One statistic in this infographic should be an eye opener for people who believe that search should be abandoned altogether: 27 million pieces of content are shared via social media. This still pales in comparison to the 131 billion searches made for content each day. We believe that search is a foundation… but great content will ultimately impact your search results because of the growing impact of social on search engine algorithms. Don't abandon SEO altogether… but focus on great content and the promotion of that content before worrying about stuffing keywords or backlinking!