Content MarketingMarketing Infographics

Infographic: How to Mix Up Your Content Marketing

I enjoyed this infographic from JBH and the story and imagery it produces as you think about content. 77% of marketers now utilize content marketing and 69% of brands create more content than they did a year ago. And just as everyone has a taste for their favorite cocktail, it’s important to remember that your audience is diverse – with many enjoying some types of content over others.

To help you improve your content marketing efforts JBH has curated The Mixology of Content Marketing infographic – serving up advice on how to create and deliver optimised content with some healthy stats from HubSpot and SmartInsights thrown in for good measure!


Personally, I’d add a coaster to every drink with a nice call to action. Content performs much better for your business if you provide a path to engagement and conversion along with the drink!

Just keep in mind that almost everyone appreciates their drink a little differently from the next. I’m a huge fan of a nice bourbon and Coke, but I’m a bit of a lightweight, so there’s typically a lot more Coke than most bourbon aficionados appreciate. Replicating the same drink over and over only works if it’s the same visitor you’re personalizing the experience for over and over.

As always, I recommend doing some testing to find the perfect drink. A bit more facts one time, a completed use case the next, a little fewer sales… all may be the variety you need to attract even more people to engage with your brand.

Content Marketing Mixology Infographic

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

Related Articles

What do you think?

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.