Analytics & TestingContent MarketingMarketing Infographics

Tracking Content Marketing ROI for Dummies

The folks at Uberflip have taken a comprehensive how-to on calculating your content marketing return on investment, and put it into this uber cool infographic.

The popularity of content marketing is undeniable. According to the Content Marketing Institute, over 90% of brands are already investing in eBooks, videos, social media, blogging, and other channels. However, only less than half of them know exactly how to track the success of their efforts.

My only advise on utilizing this strategy is to realize that ROI on content is not static, it changes over time. Often, the return on investment on a single whitepaper or infographic or even blog post can grow your authority and increase revenues over and over again. And the popularity of your content today can impact the performance of your content tomorrow. Content Marketing ROI is not a static calculation, it’s one that needs and builds momentum over time.


Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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  1. I totally agree with you, you shared good points about tracking content marketing ROI for dummies that were difficult to discuss. It helped me to increase knowledge about content marketing. Your all discussion is really nice and useful to all. Thanks to share such useful post with us.

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