Analytics & TestingContent MarketingMarketing Infographics

Tracking Content Marketing ROI for Dummies

The folks at Uberflip have taken a comprehensive how-to on calculating your content marketing return on investment, and put it into this uber cool infographic.

The popularity of content marketing is undeniable. According to the Content Marketing Institute, over 90% of brands are already investing in eBooks, videos, social media, blogging, and other channels. However, only less than half of them know exactly how to track the success of their efforts.

My only advise on utilizing this strategy is to realize that ROI on content is not static, it changes over time. Often, the return on investment on a single whitepaper or infographic or even blog post can grow your authority and increase revenues over and over again. And the popularity of your content today can impact the performance of your content tomorrow. Content Marketing ROI is not a static calculation, it’s one that needs and builds momentum over time.

content-roi-infographic

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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