I’m not sure if there’s a conversation happening in the marketing world that isn’t including content. The issue at this stage is managing a multi-channel content marketing strategy. Many people give up and just push to a few mediums, but the promise is in leveraging every piece of relevant content across every medium distributed to every audience.
The Brightcove infographic, Making Content Marketing Work in a Social, Mobile World, includes really interesting data around why content marketing is a top priority for marketers seeking to drive awareness, generate leads and convert sales. But, as the data shows, multi-channel content marketing is hard, with massive audiences spread across different social networks, platforms, mobile devices and connected TVs. This leads to platform fragmentation, high development costs and confusing analytics for marketers.
Check out the full infographic at brightcove.com/makeitwork. And you can download the full Content Marketing Best Practices research series at http://go.brightcove.com/forms/brand-research-bundle.