Content MarketingMarketing Infographics

The 8 Step Approach to Successful Content Marketing

Vertical Measures has developed an 8-step approach for developing a successful content marketing project that includes strategy development, ideation, content creation, optimization, content promotion, distribution, lead nurturing and measurement. Viewing this content marketing as a cohesive strategy throughout the customer lifecycle is imperative because it aligns the content with the stage or intent that the visitor to your site and ensures there’s a path to conversion.

Content creation is on the rise. With nearly 50% of companies now having content marketing strategies and costing 62% less than traditional marketing, creating original contnet can be a lot to take on. A solid team, ste plan, and good knowledge of your industry can be a fun and rewarding way to create successful content!

This is a great infographic that provides a solid approach for companies with content departments or outsourced resources to ensure there’s alignment and process to the means they’re researching, developing, executing, promoting and measuring their content productivity and return on investment.

Development-of-a-Successful-Content-Marketing-Project2

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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