There are still companies out there that struggle with the strategy and resources necessary to produce effective content. And many of those companies don’t realize the return on investment that a content marketing strategy can bring because they either give up too soon or they don’t fully understand what to write, how to write it, and where to write it.
Statistics prove that content marketing has created an enormous difference in the advancement and development of businesses in the industry. Content marketing can change the way customers view businesses, and to shed light on this technique we have created an infographic titled How to Be an Expert in Content Marketing.
This infographic from Dot Com Infoway – Digital Marketing Agency spells out the advantages of a great content marketing program as well as simple ways to improve your strategy. I noticed some blank space on the Choosing a Topic checklist – I would have added keyword research on your industry to identify topics, reviewing popular topics on competitor sites, in addition to curating industry news that adds value to your audience. Just as I’m doing by sharing this infographic – you don’t always have to work from scratch – sometimes someone published content that’s of value to your audience that you can share.
A key section is 6 Things to Keep in Mind while Creating & Marketing Content. I love that they state marketing because too many companies write content with the expectation that folks will flock to it… but it requires more effort than that! Here are the 6 simple ways:
- Use eye-catching headlines to grab attention.
- Stay original.
- People are visual animals.
- Add emotion.
- Create substantial content.
- Find & target the right audience.