Branding, Ecommerce and Retail, Influencer Marketing, Marketing & Sales Videos, Marketing Infographics, Retail

Apple Marketing: 10 Lessons You Can Apply To Your Business

My friends love to give me a hard time for being such an Apple fanboy. I can honestly blame it all on a good friend, Bill Dawson, who bought me my first Apple device – an AppleTV… and then worked with me at a company where we were the first product managers to use MacBook Pros. I’ve been a fan ever since and now, outside of the Homepod and Airport, I have every single device. With each software and hardware upgrade, I’m amazed at the tightly integrated ecosystem that Apple continues to deliver to their


AdTech, Branding, Experiential Marketing, Graphic Design, Marketing Infographics

Advertising Psychology: How Thinking Versus Feeling Impacts Your Advertising Response Rates

The average consumer is exposed to an enormous volume of advertising every 24 hours. That’s about 2 million ads a year that the average person sees! This includes radio, television, search, social media and print ads. In fact, Since we are exposed to so much advertising, how do advertisers and marketers make sure their ads stand out? Psychology. Great advertising taps into either our emotional or rational response. Emotional response to an ad has far greater influence on a consumer’s intent to purchase than the actual ad content. By tapping into pride, love, unique achievements,


Branding, Content Marketing

I Don’t Think Marketing Is About Making Money

If there are two words I see in this industry that make me groan and walk away, it’s the phrase making money. I don’t want to go into the politics of recent, but a company made a decision to launch a controversial marketing campaign. One of my colleagues stated it was brilliant marketing because it’s going to make them a ton of money. Ugh. Look, they’re a corporation and can do whatever they’d like with their marketing. And jumping into a popular controversy may be great for eyeballs and even dollar signs. But I don’t believe


Branding, Content Marketing, Experiential Marketing

The Strategies That Are Killing Your Content Marketing #CONEX

Yesterday I shared about how much I learned about building ABM strategies at CONEX, a conference in Toronto with Uberflip. Today, they pulled out all of the stops by bringing in every marketing superstar the industry had to offer – Jay Baer, Ann Handley, Marcus Sheridan, Tamsen Webster, and Scott Stratten to name a few. However, the vibe wasn’t your typical content how-to’s and tips. It’s just my opinion, but the discussion today was much more about being honest with how you’re developing your content – from the process, to how transparent you are, how


Branding, Marketing Books, Sales Enablement

Building a Storybrand: The 7 Prospect Desires Your Business Depends On

Aproximately a month ago, I got to participate in a marketing ideation meeting for a client. It was fantastic, working with a consultancy known for developing roadmaps for high tech companies. As the roadmaps were developed, I was impressed with the unique and differentiated paths the team came up with. However, I was also a determined to keep the team focused on the target market. Innovation is a critical strategy in many industries today, but it can’t be at the expense of the customer. Incredible companies with ingenius solutions have failed over the years because