Branding, Content Marketing

How to Develop a Great Value Proposition

One of the constant battles I struggle with companies is to stop thinking about what they do and start thinking about why people use their product or service. I’ll give you a quick example… day to day, you’ll find me recording and editing podcasts, writing integration code, implementing third-party solutions, and training my clients. Blah, blah, blah… that’s not why people contract my services. They could get any of those services on Fiverr for a hundred bucks a job. My clients hire me because I’m able to transform their digital marketing efforts and grow their

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Branding, Chat Bots, Technology

Don’t Let Bots Speak for Your Brand!

Alexa, Amazon’s voice-enabled personal assistant, could drive more than $10 billion in revenue in just a couple of years. In early January, Google said it had sold more than 6 million Google Home devices since mid-October. Assistant bots like Alexa and Hey Google are becoming an essential feature of modern life, and that offers an amazing opportunity for brands to connect with customers on a new platform. Eager to embrace that opportunity, brands are rushing to put their content on voice search-driven platforms. Good for them — getting in on the ground floor with voice

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Branding, Content Marketing, Graphic Design, Marketing Infographics

How Colors and Fonts Impact Consumer Behavior

While most marketers intuitively understand that fonts and colors are important to good design, many don’t get how powerful they truly are, often basing their opinions on grand claims instead of solid data. So, what does the reliable science say? Research on consumers’ first reactions to new products has found: The team at MDG Advertising sifted through the latest research to uncover the key things marketers need to know about the huge impact that color and typography have on attracting and engaging consumers. Ultimately, the learnings from typography research are similar to the learnings from color

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AdTech, Branding, Content Marketing, Marketing Infographics,

2018 RSW/US Marketer-Agency New Year Outlook

If you ask a dozen marketing agency owners what they do, whether or not they’re growing, and how they profit from services they offer… I’m fairly certain you’ll get a dozen different answers from each. I have little doubt we all love what we do for our customers, but we all find a path we’re good at and head that direction. The 2018 RSW/US Marketer-Agency New Year Outlook Infographic is based on our latest survey, and focuses on two areas of the industry: first, it shows how marketers and agencies are, surprisingly, closely aligned in

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Analytics & Testing, Artificial Intelligence, Augmented Reality, Blockchain, Branding, Chat Bots, , Internet of Things, Marketing Training, Mixed Reality, Mobile and Tablet Marketing, , Technology, Virtual Reality

Google Primer: Learn New Business and Digital Marketing Skills

Business owners and marketers are often overwhelmed when it comes to digital marketing. There’s a mindset that I push folks to adopt as they think about sales and marketing online: It’s always going to change – every platform is going through intense transformation right now – artificial intelligence, machine learning, natural language processing, virtual reality, mixed reality, big data, blockchain, bots, Internet of Things… yeesh. While that sounds terrifying, keep in mind that’s all to our industry’s benefit. Consumer safety and privacy will improve, as will the channels and strategies that we can deploy to

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