Content Marketing, Creative Management Platform, Digital Asset Management, Publishing

GRM Content Services Platform: Bringing Intelligence to Your Business Processes

Enterprise Content Management (ECM) platforms continue to advance their offerings, not just becoming document repositories, but actually providing intelligence for business processes. GRM’s Content Services Platform (CSP) is much more than a document management system. It’s a solution where shareable documents can be created and then business workflows can be optimized. GRM’s CSP allows a content management system (CMS) to integrate data analytics, machine learning, intelligent data capture, and DMS software to manage documents, version tracking, high-tech security features, intuitive business process management (BPM) and Workflow Management Software (WMS). That’s a lot of 3-letter acronyms! Features

Read More...

Analytics & Testing, Content Marketing, Dashboards, Digital Asset Management, Ecommerce and Retail, Retail

Content Analytics: End-to-End eCommerce Management for Brands and Retailers

Multi-channel retailers recognize the importance of accurate product content, but with tens of thousands of product pages added to their website every day by hundreds of different vendors, it’s nearly impossible to monitor all of it. On the flip side, brands are often juggling an overwhelming set of priorities, making it difficult for them to ensure each listing remains up-to-date. The issue is that retailers and brands are often attempting to address the problem of poor product content by implementing single-point solutions. They may have analytics technology that provides insight into problems with product listings,

Read More...

Content Marketing, Digital Asset Management

Aprimo and ADAM: Digital Asset Management for the Customer Journey

Aprimo, marketing operations platform, announced the addition of ADAM Digital Asset Management software to its cloud-based offerings. The platform has been recognized as a leader in The Forrester Wave™: Digital Asset Management For Customer Experience, Q3 2016, providing the following: Seamless ecosystem integration through the Aprimo Integration Framework – Brands can gain better visibility and more seamlessly connect into the marketing ecosystem with the added benefits of Aprimo’s open and flexible integration framework in the cloud. Convergence of Marketing Resource Management (MRM) and DAM – By combining Aprimo Digital Asset Management with the category-leading Aprimo Marketing Productivity capabilities, marketers now

Read More...

Artificial Intelligence, Digital Asset Management, , Instagram Marketing, Pinterest Marketing, ,

Netra Visual Intelligence: Monitor Your Brand Visually Online

Netra is a startup developing Image Recognition technology based on AI / Deep Learning research conducted at MIT’s Computer Science and Artificial Intelligence Laboratory. Netra’s software brings structure to previously unstructured imagery with some amazing clarity. Within 400 milliseconds, Netra can tag a scanned image for brand logos, image context, and human face characteristics. . Within socially shared imagery are valuable insights about consumers’ activities, interests, brand preferences, relationships, and key life events. At Netra, we use AI, computer vision, and deep learning to help marketers better understand what consumers are already sharing; our technology

Read More...

AdTech, Content Marketing, Creative Management Platform, Digital Asset Management, Marketing & Sales Videos

Rights Cloud: Automate Content Rights Clearance in Real-Time

Earlier this year, it’s alleged that Chipotle took a photo of a Sacramento patron without their permission and then distributed it throughout their marketing collateral. The pending suit is for all of the company’s profits over a 9-year period… $2.2 billion. It’s a situation that could have been avoided using technology that incorporated a process ensuring a release was signed and the photo was available for use and distribution… before it was distributed! FADEL is introducing a new offering for brands and agencies to track rights of digital content they use to produce advertising and

Read More...