Advertising Psychology: How Thinking Versus Feeling Impacts Your Advertising Response Rates

The average consumer is exposed to an enormous volume of advertising every 24 hours. That’s about 2 million ads a year that the average person sees! This includes radio, television, search, social media and print ads. In fact, Since we are exposed to so much advertising, how do advertisers and marketers make sure their ads stand out? Psychology. Great advertising taps into either our emotional or rational response. Emotional response to an ad has far

The Strategies That Are Killing Your Content Marketing #CONEX

Yesterday I shared about how much I learned about building ABM strategies at CONEX, a conference in Toronto with Uberflip. Today, they pulled out all of the stops by bringing in every marketing superstar the industry had to offer – Jay Baer, Ann Handley, Marcus Sheridan, Tamsen Webster, and Scott Stratten to name a few. However, the vibe wasn’t your typical content how-to’s and tips. It’s just my opinion, but the discussion today was much

Adobe Digital Insights: The State of the Digital Union 2017

Adobe Digital Insights has put together a beautiful infographic (would we expect anything different?) on the State of the Digital Union – focused on digital advertising and associated consumer expectations. Perhaps my favorite thing about this infographic is that they really took mounds of data and paired it down to a select number of observations and conclusions: Ad Costs are Rising – as more mainstream advertisers turn to digital, the demand for ad space and