Content Marketing, Graphic Design, Publishing

Website Redesign: A Process to Generate More Website Conversions

Have you just start-up a business and dreaming of flourishing it with a speed of light? Though, having a promising idea and best quality product isn’t enough for customers to step in. If your brand is reaching few and you are relying on word of mouth for your success, that would take a decade for you to have a bright future. Website to Boost Sales of your Business In this world of technology, to outreach the millennials a website development is necessary. This not only helps in branding of your business also gives value to

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AdTech, Branding, Experiential Marketing, Graphic Design, Marketing Infographics

Advertising Psychology: How Thinking Versus Feeling Impacts Your Advertising Response Rates

The average consumer is exposed to an enormous volume of advertising every 24 hours. That’s about 2 million ads a year that the average person sees! This includes radio, television, search, social media and print ads. In fact, Since we are exposed to so much advertising, how do advertisers and marketers make sure their ads stand out? Psychology. Great advertising taps into either our emotional or rational response. Emotional response to an ad has far greater influence on a consumer’s intent to purchase than the actual ad content. By tapping into pride, love, unique achievements,

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Content Marketing, Data, , Graphic Design, Marketing Infographics, Mobile and Tablet Marketing, Publishing, Search Marketing, , Video Marketing

What Are The Most Important Modern Marketing Skills in 2018?

The last few months I’ve been working on curriculums for digital marketing workshops and certifications for an international company and a university, respectively. It’s been an incredible journey – deeply analyzing how our marketers are being prepared in their formal degree programs, and identifying gaps that will make their skills more marketable in the workplace. Key to traditional degree programs is that the curriculae often take several years to be approved. Unfortunately, that puts graduates years behind as they enter the workplace unless they’ve had very constructive internships. More important than learning the everchanging landscape

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Branding, Content Marketing, Graphic Design, Marketing Infographics

How Colors and Fonts Impact Consumer Behavior

While most marketers intuitively understand that fonts and colors are important to good design, many don’t get how powerful they truly are, often basing their opinions on grand claims instead of solid data. So, what does the reliable science say? Research on consumers’ first reactions to new products has found: The team at MDG Advertising sifted through the latest research to uncover the key things marketers need to know about the huge impact that color and typography have on attracting and engaging consumers. Ultimately, the learnings from typography research are similar to the learnings from color

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