You Know You’re a Smippy When…

Reading Time: 3 minutes You know you’re a social media hippy (smippy), when: You start or sign a petition to stop Twitter auto-responses… which won’t actually do anything to stop Twitter auto-responses. You think outsourcing your company blog is some violation of the commandments of blogging. You think a company developing a character on social media sites in order to market their product is a failed strategy, even when it results in increased sales and exposure. You think blogs

Interspire Inspiring Sophisticated Email Marketing

Reading Time: 2 minutes This is a sponsored post. The folks at Interspire are raising the bar on Email Service Provider software with their newest upgrade, Interspire Email Marketer. Interspire offers a dynamic and robust email marketing solution that comes as an affordable server installed version or as a hosted web based solution. One of the most unique features in their latest version (5.5) is their latest A/B split testing. A typical A/B offering requires: A random sampling taken

HD Video can be part of your Marketing Strategy

Reading Time: 2 minutes One of my clients was Widen Enterprises. Widen is a 60 year old company that started in prepress technologies. Unlike some print companies, Widen has not stood by and watched as startups scavenged their industry. Instead, Widen has transformed into an Internet digital asset powerhouse. Now they’re transforming the digital asset management industry. You may have read some posts in the past on cloud computing. Much of my interest first came in working with BlueLock,

Who’s Twittering You?

Reading Time: < 1 minute In a previous post, I wrote how to use a combination of Google Alerts and a site search of Twitter to alert you when your name, company, or product comes up in twitversations. I’m not sure how it escaped me at the time, but I hadn’t taken a deeper look at Twitter’s own search functionality. Twitter has quite a robust internal search engine: As well, you can set up a feed based off of your

Social Media and Happiness

Reading Time: < 1 minute Last year, I wrote a post Can Social Media Cure Depression?. It seems it can! Today I was happy when good friend and Indianapolis Mobile Marketing guru Adam Small sent me the following link: Happiness is contagious in social networks. An excerpt: New research shows that in a social network, happiness spreads among people up to three degrees removed from one another. That means when you feel happy, a friend of a friend of a