Blogs Heating Up

This week was a difficult week. My job is fantastic and I am appreciated by my peers and my clients. For the first time, though, I believe my blog interfered in my professional relationships. Having spoken with them at length, I don’t believe there is a concern with my employer. My leaders absolutely believe in blogging as healthy expression. Of course, they can not take responsibility for my comments since they are mine and no

Caring Strategy?

I was at Church this weekend and heard a fantastic quote: People don’t care how much you know until they know how much you care! That said, the question relates directly back to your marketing efforts. We always talk about Advertising & Marketing as this cohesive strategy. Isn’t the truth that our “Caring” is just as important? My guess is that Caring is just as important as any Advertising Strategy, Marketing Strategy, Research and Development,

The New Breakfast Beverage – Mountain Dew?

Listening to the radio on my way to work is a tranquil time for me. Regardless of traffic, I am a happy camper. Traffic slowdowns? No problemo… my DJs will pull me through and start the day off right…. Until yesterday…. I can’t stop thinking about it. I’m listening to a nice ad on the radio about a guy who doesn’t like the taste of coffee. The alternative – Mountain Dew. Mountain Dew? Mountain Dew!