Indianapolis Colts

Reading Time: < 1 minute This Friday, I had the honor of attending a meeting with some very well-represented firms and local industry leaders to work with the Colts on their ongoing efforts to “Make it Personal” with their fans. This is a fantastic organization and they have my utmost respect. They are utilizing every resource they can possibly get a hold of in order to improve relationships with their fans, and bring them as close to the organization as

What’s Your Bailiwick?

Reading Time: < 1 minute Great word. A friend of mine used it when speaking of a firm’s forte. From Dictionary.com: bailiwick noun, pronounced [bey-luh-wik] A person’s specific area of interest, skill, or authority. The office or district of a bailiff.

Blogs Heating Up

Reading Time: 3 minutes This week was a difficult week. My job is fantastic and I am appreciated by my peers and my clients. For the first time, though, I believe my blog interfered in my professional relationships. Having spoken with them at length, I don’t believe there is a concern with my employer. My leaders absolutely believe in blogging as healthy expression. Of course, they can not take responsibility for my comments since they are mine and no

Caring Strategy?

Reading Time: < 1 minute I was at Church this weekend and heard a fantastic quote: People don’t care how much you know until they know how much you care! That said, the question relates directly back to your marketing efforts. We always talk about Advertising & Marketing as this cohesive strategy. Isn’t the truth that our “Caring” is just as important? My guess is that Caring is just as important as any Advertising Strategy, Marketing Strategy, Research and Development,

The New Breakfast Beverage – Mountain Dew?

Reading Time: < 1 minute Listening to the radio on my way to work is a tranquil time for me. Regardless of traffic, I am a happy camper. Traffic slowdowns? No problemo… my DJs will pull me through and start the day off right…. Until yesterday…. I can’t stop thinking about it. I’m listening to a nice ad on the radio about a guy who doesn’t like the taste of coffee. The alternative – Mountain Dew. Mountain Dew? Mountain Dew!