Content Marketing, Marketing Infographics, Podcasting

Podcasting Continues to Grow in Popularity and Monetization

We’ve got about 4 million downloads of 200+ episodes of our marketing podcast to date, and it continues to grow. So much so that we invested in our podcast studio. I’m actually in the design phases of a new studio that I may be relocating to my home since I find myself either participating or running so many podcasts. From its humble beginnings in 2003, podcasting has become an unstoppable force in content marketing and shows no signs of stopping — the number of active podcasts has skyrocketed since 2008. Jon Nastor 2018 Podcasts Statistics

Read More...

Content Marketing, , Instagram Marketing, Marketing Tools, Podcasting, , Video Marketing

Headliner: Create Audiograms to Share Audio and Podcast Promotions

One of the more frustrating things for podcasters is that they don’t have the ability to easily share their audio recordings on media sites and in social media. Strangely enough, they all support video but don’t have a simple audio player. With skyrocketing popularity, you’d think that Facebook and Twitter would have native tools for either publishing your Podcast Feed or dropping in individual MP3 files. To date, that’s not happened so some great third-party tools have hit the market. One of these tools is Headliner, previously Sparemin, a tool that allows the user to

Read More...

Content Marketing, Podcasting, Publishing, Voice Search

Where To Host, Syndicate and Promote Your Podcast

Last year was the year podcasting exploded in popularity. In fact, 21% of Americans over the age of 12 have said they listened to a podcast in the last month, which has steadily increased year over year from the 12% share in 2008 and I only see this number continue to grow. So have you decided to start your own podcast? Well, there are a few things to consider first – where you will host your podcast and where you will promote it. Below I have listed a few tips and lessons learned from promoting

Read More...

Podcasting, WordPress

WordPress Sidebar Widget and Shortcode for Playing Podcasts

If you’ve ever utilized the default RSS widget for WordPress and entered a Podcast RSS feed, you’ll notice that it only displays the title and description. That’s because the iTunes standard for podcast feeds adds additional tags for the image associated with a podcast as well as the location of the podcast file itself. Despite WordPress having its own audio player, the two don’t work together… until now! I was pretty frustrated that I couldn’t have folks play the latest podcasts from my sidebar so I built and submitted a WordPress Plugin to do this.

Read More...

Mobile Applications, Podcasting, Publishing, Video Marketing

Anchor: Free, Easy, Mobile-Friendly Podcasting

With Anchor, you can fully launch, edit, and manage your podcast right from your phone or desktop. Anchor is completely free to use with no storage limits. Users can capture all their audio with the Anchor mobile app or upload it from your dashboard online. Combine as many segments as you want into an episode (e.g., your theme song, an intro, an interview with a guest, and some listener messages), without having to do any advanced editing. Anchor Features Include: Anchor Interviews – enables you to make outside calls. Distribution – automatically distribute your podcast

Read More...