Content Marketing, Podcasting, Publishing, Voice Search

Where To Host, Syndicate and Promote Your Podcast

Last year was the year podcasting exploded in popularity. In fact, 21% of Americans over the age of 12 have said they listened to a podcast in the last month, which has steadily increased year over year from the 12% share in 2008 and I only see this number continue to grow. So have you decided to start your own podcast? Well, there are a few things to consider first – where you will host your podcast and where you will promote it. Below I have listed a few tips and lessons learned from promoting

Read More...

Content Marketing, Marketing Infographics, Publishing

The Science of Visual Marketing

This month we’ve had 2 photo shoots with clients, a drone video, and a thought leadership video… all to customize our clients’ sites and content. Every time we swap out stock footage and video on customers’ sites and replace it with photos of their company, their staff, and their customers… it transforms the site and engagement and conversions increase. It’s one of those subtle things that we don’t necessarily identify when we see a site, but it absolutely has an impact. And this infographic from Iscribblers details the 5 Scientific Reasons People are Wired to

Read More...

Mobile Applications, Podcasting, Publishing, Video Marketing

Anchor: Free, Easy, Mobile-Friendly Podcasting

With Anchor, you can fully launch, edit, and manage your podcast right from your phone or desktop. Anchor is completely free to use with no storage limits. Users can capture all their audio with the Anchor mobile app or upload it from your dashboard online. Combine as many segments as you want into an episode (e.g., your theme song, an intro, an interview with a guest, and some listener messages), without having to do any advanced editing. Anchor Features Include: Anchor Interviews – enables you to make outside calls. Distribution – automatically distribute your podcast

Read More...

Content Marketing, , LinkedIn Marketing, Marketing Tools, Organic Search, Public Relations, Publishing, Search Marketing, ,

5 Awesome Tools for Content Marketing Minimalists

I consider myself a minimalist in content marketing. I don’t like complicated calendars, schedulers and planning tools—to me, they make the process more complicated than it needs to be. Not to mention, they make content marketers rigid. If you’re using a 6-month content calendar planning tool—that your company is paying for—you feel obligated to stick to every detail of that plan. However, the best content marketers are agile, ready to shift content around as schedules change, events arise or requests are made. I am both a minimalist and resourceful in my work, so while I

Read More...

Content Marketing, Demand Generation, , Marketing Automation, Marketing Infographics, Publishing

Maximize Your Inbound Marketing with this Lead Generation Checklist

We’ve shared a comprehensive checklist on inbound marketing in the past which is focused on all of the different mediums, channels, and strategies you should deploy for a full-featured inbound marketing strategy. But not all inbound marketing strategies are there to capture and convert leads on a site. This infographic from Digital Marketing Philippines is a comprehensive look at the lead generation focus of an inbound marketing strategy. While marketing automation software undoubtedly doubles the chance of marketers to generate more and better leads, and twice as more effective at communicating with their prospects, there

Read More...