Content Marketing, Mobile and Tablet Marketing, Mobile Applications, Publishing

How to Make the Most of Your Desktop to Mobile Migration

In the rush to embrace mobile, it’s easy for businesses to neglect their desktop sites, but most conversions still happen via this method, so it is not advisable to disregard your desktop site completely. The best scenario is to have sites for multiple platforms; after that, it’s a matter of deciding whether you want a standalone mobile site, a responsive site which copies the desktop layout onto mobile, a task-oriented mobile app or a hybrid solution. Statistics on Mobile Usage Continue to Skyrocket It’s important to note by these statistics that it’s not all shifting

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A/B Testing, Analytics & Testing, Content Marketing, Demand Generation, , , Instagram Marketing, LinkedIn Marketing, Marketing Automation, Marketing Infographics, Publishing, , ,

What is Direct Response Copywriting? How to Write Copy that Converts

The average article simply isn’t going to perform. I continue to be surprised as I check out topics of interest via search and social but when I begin to read the article, it’s just boring and uninformative. If you build out two landing pages with the same exact offer, I guarantee that one written by a talented copywriter will garner far more attention. On a side note, I still aspire to be a great writer. I’ve been writing for 10 years and continue to learn. Koeppel Direct’s recent infographic, Direct Response Copywriting: Crafting Copy that Converts,

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Content Marketing, , Local Search, Publishing, Search Marketing,

A Tiny Bit of Research Can Dramatically Impact Social Shares and Drive Sales

While many small businesses are abandoning Facebook, I’m always intrigued when I see something unexpected happen there for a client. Believe me, unless they’re paying to promote posts… I don’t set expectations too high. One of my clients is a family-run home services company that’s serves throughout the state of Indiana. They’ve been here for 47 years and have an incredible reputation. Recently, a hail storm hit a city just out side Indianapolis, called Greensburg. Amos Exteriors has been doing business in Greensburg for decades and the marketing and sales team went out full force

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Content Marketing, Marketing Tools, Mobile and Tablet Marketing, Mobile Applications, Publishing

Adobe XD: Design, Prototype, and Share with Adobe’s UX/UI Solution

Today, I installed Adobe XD, Adobe’s UX/UI solution for prototyping websites, web applications, and mobile applications. Adobe XD enables users to switch from static wireframes to interactive prototypes in a single click. You can make changes to your design and see your prototype update automatically — no syncing required. And you can preview your prototypes, complete with transitions on iOS and Android devices, then share them with your team for fast feedback. Features of Adobe XD Include: Interactive prototypes – Switch from design to prototype mode with a single click, and connect artboards to communicate

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Content Marketing, Podcasting, Publishing, Voice Search

Where To Host, Syndicate and Promote Your Podcast

Last year was the year podcasting exploded in popularity. In fact, 21% of Americans over the age of 12 have said they listened to a podcast in the last month, which has steadily increased year over year from the 12% share in 2008 and I only see this number continue to grow. So have you decided to start your own podcast? Well, there are a few things to consider first – where you will host your podcast and where you will promote it. Below I have listed a few tips and lessons learned from promoting

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