Ecommerce and Retail, , Instagram Marketing, Marketing Infographics, Mobile and Tablet Marketing, Organic Search, Publishing, Search Marketing, Snapchat Marketing, , Technology, Video Marketing, WordPress

What Are The Latest Internet Statistics for 2018

Although developed from the mid-80s, the Internet wasn’t fully commercialized in the United States until 1995 when the last restrictions were dropped in order for the Internet to carry commercial traffic. It’s hard to believe that I’ve been working on the Internet since its commercial inception, but I’ve got the gray hairs to prove it! I’m truly lucky to have worked for a company back then that saw the opportunities and threw me headfirst into the technology. The number of innovations that the Internet has unleashed is beyond imagination. And today, it’s questionable whether or

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Amazon, Ecommerce and Retail, Marketing Infographics, Video Marketing

Why You Need to Invest in Product Videos on Your Ecommerce Site

Product videos offer e-retailers a creative way of demonstrating their products while also allowing customers a chance to view products in action. By 2021, it’s estimated that 82% of all internet traffic will be made up of video consumption. One way eCommerce businesses can get ahead of this is by creating product videos. Statistics that Encourage Product Videos for Your Ecommerce Site: This infographic, Why You Need to Invest in Product Videos Today, outlines the benefits of product videos for online retailers and offers ten top tips that will guide you through the process of

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Content Marketing, , Podcasting, Publishing, Video Marketing

Sharing Is Not Enough – Why You Need A Content Amplification Strategy

There was a time when if you’d build it, they would come. But that was all before the internet becoming overly saturated with content and lots of noise. If you’ve been feeling frustrated that your content just doesn’t go as far as it used to, it’s not your fault. Things just changed. Today, if you care enough about your audience and your business, you absolutely must develop a strategy to push your content forward to the people who need it the most – through a content amplification strategy. Why so much talk about content? Everybody

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Content Marketing, , , Influencer Marketing, Marketing Infographics, Mobile and Tablet Marketing, Snapchat Marketing, Video Marketing

Guess What? Vertical Video Isn’t Just Mainstream, It’s More Effective

Just a few years ago I was publicly mocked by a colleague online when I was sharing my thoughts via video. His problem with my videos? I was holding the phone vertically rather than horizontally. He questioned my expertise and standing in the industry based on my video orientation. It was maddening for a few reasons: Videos are all about their ability to captivate and communicate the message. I don’t believe orientation has any impact on that. Our viewing capabilities aren’t horizontal, humans can easily accommodate and enjoy a vertical video. Interaction with mobile devices

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Marketing & Sales Videos, Podcasting, Video Marketing

VoiceJungle: Fast, Affordable, Professional Voiceovers

This last week I was in a bit of a bind. I had to release a podcast but didn’t have the intro and outro with me. I did my best to record it myself, but having me on the intro and outro as well as the podcast didn’t sound professional. A quick search online and I found VoiceJungle, and I decided to give the service a try. The site had a ton of voices to browse through and a convenient interface where I could place the order directly. Placing the order was simple. I found

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