Amazon Web Services: How Big Is AWS?

Working with technology companies, I’m amazed at how many are hosting their platforms on Amazon Web Services (AWS). Netflix, Reddit, AOL, and Pinterest are now running on Amazon services. Even GoDaddy is moving a majority of its infrastructure there. Key to the popularity is the combination of the high availability and low cost. Amazon S3, for example, is designed to deliver 99.999999999% availability, serving trillions of objects worldwide. Amazon is notorious for its aggressive pricing

Video Marketing Trends for 2019

One area that I’ve been focused on with my clients is video. While there’s a ton of buzz around video, my concern is that it’s a similar buzz that we continue to see with social media. Everyone is doing it, but very few are doing it well. The video marketing strategies that I see that perform well require quite a bit of research, pre-planning, quality recording, great lighting, fantastic audio, and outstanding editing. Everyone is

A Visual Look at Holiday Customer Journeys

If you’ve not subscribed yet, I’d highly recommend the Think with Google site and newsletter. Google puts out some amazing material to help retailers and businesses to grow their business online. In a recent article, they did a great job at visualizing 3 common customer journeys that are seen starting around Black Friday: The path to an unexpected retailer – starting with a mobile search, the journey provides insight into a specific persona that is

The Best Advice for Successful Millenial Content Marketing Strategies

It is a world of cat videos, viral marketing, and the next big thing. With all of the platforms online to reach potential customers, the biggest challenge is how to make your product relevant and desirable to your target market. If your target market is millennials then you have an even tougher job catering to the needs of a generation that spends hours a day on social media and is unphased by traditional marketing techniques.  A

What Are The Latest Internet Statistics for 2018

Although developed from the mid-80s, the Internet wasn’t fully commercialized in the United States until 1995 when the last restrictions were dropped in order for the Internet to carry commercial traffic. It’s hard to believe that I’ve been working on the Internet since its commercial inception, but I’ve got the gray hairs to prove it! I’m truly lucky to have worked for a company back then that saw the opportunities and threw me headfirst into