Content Marketing, Marketing Infographics, Video Marketing

How to Write a Powerful and Effective Explainer Video Script

I’m finishing up with the production of a video explainer for a client of ours this week. It’s been a simple process, but it was essential that I narrowed down the script to ensure it was as brief, impactful, and thorough as possible to ensure the explainer video has maximum impact. Some statistics on Explainer Videos: The investment in an explainer video is a must if your company continues to struggle to describe and illustrate its processes to prospective buyers. I wish all of our clients would invest in at least one explainer video. There

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Content Marketing, Organic Search, Video Marketing

4 Tips to Create a Successful Video Marketing Strategy for your Business

It’s no secret that the use of video in content marketing is on the rise. Over the last few years, online video has proven to be the most engaging and compelling form of content for users. Social media has become one of the most effective platforms for video marketing, and that’s a fact not to be taken lightly. We have some essential tips for you on how to produce effective videos that capture the attention of your audience so that they eventually take action. 1. Create videos to generate leads Unlike you, your potential customers

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, Influencer Marketing, Instagram Marketing, LinkedIn Marketing, Marketing Infographics, , , Video Marketing

How to Increase Social Media Engagement

We recently shared an infographic and article that detailed eight steps to launch your social media strategy. Many of you have already launched your social media strategy but may not be seeing as much engagement as you expected. Some of that may be filtering algorithms within the platforms. Facebook, for example, would much rather you pay to promote your content than display it forthright to anyone who follows your brand. It all starts, of course, with making your brand worth following. Why Do Consumers Follow Brands Online? Interest – Offering – Personality – Recommendations –

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Mobile Applications, Podcasting, Publishing, Video Marketing

Anchor: Free, Easy, Mobile-Friendly Podcasting

With Anchor, you can fully launch, edit, and manage your podcast right from your phone or desktop. Anchor is completely free to use with no storage limits. Users can capture all their audio with the Anchor mobile app or upload it from your dashboard online. Combine as many segments as you want into an episode (e.g., your theme song, an intro, an interview with a guest, and some listener messages), without having to do any advanced editing. Anchor Features Include: Anchor Interviews – enables you to make outside calls. Distribution – automatically distribute your podcast

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Artificial Intelligence, , Instagram Marketing, Marketing & Sales Videos, Marketing Tools, , Video Marketing

Lumen5: Repurpose Articles Into Social Videos Using AI

It’s not often that I get so excited about a platform that I instantly sign up for a paid account, but Lumen5 may be the perfect social video application. It’s user interface is incredible, it’s limited customization keeps things simple, and the pricing is right on target. Here’s an overview video: Lumen5 Social Video Platform Features Include: Text to Video – Easily transform articles and blog posts into video content. You can do this by entering an RSS Feed, entering a link to your article, or copying and pasting your content. Automated Workflow – Lumen5

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