Add a Sales Pop to Your Ecommerce Site

Social proof is critical when buyers are making a purchase decision on your ecommerce site. Visitors want to know that your site is trusted and that other people are buying from you. Too many times, an ecommerce site sits static and the reviews are stale and old… impacting new buyer decisions. One feature that you can add, literally, in a few minutes is a Sales Pop. This is the lower left popup that tells you

WordPress: How to Upload and Embed a PDF

A trend that’s continuing to grow with my clients is putting resources on their site without forcing the prospect to register to download them. PDFs specifically – including white papers, case studies, use cases, guides, etc. A recent client that we just launched a SaaS company that offers intelligent robotic automation, Clear Software. Their old site had download buttons that visitors could click that would immediately download and open the PDF. Of course, they could

Who Will Build Your Next Website?

I had a great conversation with a transitioning veteran today who was eager to dive into development. He was disappointed because he was applying for junior front-end developer jobs throughout the region but walked away feeling unqualified and defeated. I encouraged him that the issue wasn’t his qualifications, the issue was confusion within our industry. For the last two decades, I’ve sat on all sides of the online marketing wall – including consulting on and

How to Delete All WordPress Comments

As the conversations around articles have moved to social media platforms, commenting systems in content management systems like WordPress have devolved into spam repositories. It’s truly unfortunate, I used to love engaging with my readers on my site and responding to them. Over the years, blackhat backlinking became prevalent as SEO consultants attempted to game the search engines. Of course, Google caught on and enhanced their algorithms quite a bit. They did such an incredible job

Top 10 Reasons To Build Your Website With WordPress

With a new business, you are all ready to enter the market but there is one thing missing, a website. A business can highlight their brand and quickly show off their values to the customers with the help of an attractive website. Having a great, appealing website is a must these days. But what are the options to build a website? If you are an entrepreneur or you want to build your app first time