Marketing Infographics, Mobile and Tablet Marketing, Technology

How to Improve Engagement at Your Next Conference

This infographic from The Europe Hotel & Resort, a five star luxury hotel in Ireland, provides some an overview of trends in MICE (Meetings, Incentives, Conferences and Exhibitions):

  • Meeting spend is rising globally with a 2.1% expected rise predicted for 2016  Tweet This!
  • 36% of travel industry professionals expect to spend more than $4,000 per person in incentives in 2016  Tweet This!
  • Exhibitions within the trade show industry are predicted to grow by 2.4% in 2016  Tweet This!

Technology dependence at events continues to evolve with QR codes for convenient registration and checking in, Event Mobile Apps for accessing content and networking, Video Conferencing to enable remote meetings with the home office, and 360-degree video for both live and recorded activity that can be accessed later.

Activities like concerts, dancing, photo booths, nostalgic arcade games are ways to provide some additional fun for your attendees. The research displayed also shared gift trends, food and beverage trends, and entertainment trends. No doubt you’ll find the right information here to increase engagement at your next meeting, conference, or event.

Oh, and never forget to create an easy hashtag (and make sure you do some hashtag research to make sure it’s not been used anywhere else).

MICE - Meetings, Incentives, Conferences and Events

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