88% of Americans own at least 2 internet-connected devices and 90% of Americans use multiple devices sequentially throughout the day. For marketers, this provides both a challenge and opportunity to coordinate and saturate mediums where the audience is… while ensuring they leverage the strengths of the device they’re communicating on.
This infographic from Uberflip digs into the facts – which demographics are on which devices, how much time they’re spending on them, and what the experts are saying – so you can adapt and rock your mobile content strategy. Dive in and keep scrolling down for a roundup of our key findings.
The Singular ROI Index ranks the top-performing ad channels driving the highest quality ROI for mobile marketers on iOS and Android. With over $1B in revenue, 315M installs, 1.7K+ apps, and 1.2K+ mobile media partners analyzed, the Singular ROI Index is the largest and most comprehensive study of its kind in the mobile marketing industry.