What do Big Company Social Media Professionals know that the rest of us might not be so clear about? ReferralCandy dug into data from Jay Baer’s latest ebook, Social Pros All-Stars: Career Paths & Tips from 27 Big Company Social Media Professionals to see if we could find any meaningful patterns.
The information includes tips on establishing your social media presence, growing your audience, building community and general wisdom on representing your brand well and providing value.
The quoted professional social media pros include Lauren Teague from the PGA Tour, Vanessa Sain-Dieguez from Hilton, Katie Morse from Billboard, Paul Haskell from Omaha Steaks, Katie Richman from ESPN and X Games, Brad Walters from Lowe’s Home Improvement, Joe Stupp from Chipotle, Tony Clark from Cedar Point Amusement Park, Frank Eliason from Citi, Jodi Gersh from Gannett, Jason Miller from Jim Beam, Bryan Srabian from the San Francisco Giants, Justin Gardner from AMC Theatres, Dave Morse from Delta Faucet, Kevin Hunt from General Mills, James Royer from Tampa Bay Lightning, Charlie Kautz from Taylormade-Adidas Golf, Callan Green from Sony Electronics, Lauren Salazar from Weight Watchers International, Amrita Sahasrabudhe from Aramark Parks and Destinations, Jennifer Beechen from Whitewave Foods, Adrian Parker from Patron, Sonny Gill from US Cellular, Rick Wion from McDonald’s, Scott Monty (previously of) Ford Motor Company, and Jessica Gioglio from Dunkin’ Brands!
Today's digitally empowered customers create a challenge for organizations to sell, market and service them effectively. Expectations are higher than ever before, and customers openly share both positive and negative experiences with just a few clicks on review websites, app ratings and social media.