E-commerce and RetailMarketing Infographics

5 Reasons Marketers are Investing More in Customer Loyalty Programs

CrowdTwist, a customer loyalty solution, and Brand Innovators surveyed 234 digital marketers at Fortune 500 brands to discover how consumer interactions intersect with loyalty programs. They’ve produced this infographic, the Loyalty Landscape, so marketers could learn how loyalty fits into the overall marketing strategy of an organization. Half of all brands already have a formalized program while 57% said they were going to increase their budget in 2017

Why are Marketers Investing More in Customer Loyalty Programs?

  1. Drive Engagement – whether you’re B2B or B2C, ensuring customers are engaged and successful utilizing your products or services will ensure retention and increased value.
  2. Increase Transactions – keeping top of mind and rewarding customers increases touchpoints and the opportunity to do business with them.
  3. Increase Spend – since you’ve already broken the trust barrier, current customers will spend more money with you… putting a system in place to reward them is critical.
  4. Create Connections – rewarding a customer for sharing their testimonial is the best word-of-mouth marketing you can ever invest in.
  5. Connect/Leverage Data – by understanding what motivates your customers, you’re able to personalize offerings that you know they’ll be interested in.

Acquisition, retention, and upsell can all be positively impacted by a robust customer loyalty program implementation. 57% of all brands view their customer loyalty as successful, 88% when the program is multichannel! Unfortunately, only 17% of brands have a multichannel customer loyalty program due to the obstacles of alignment, deployment, and data collection.

customer-loyalty

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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