In our social media engagements, our first priority with companies we work with is to ensure their business is fully prepared for engaging prospects and customers online. While the companies may see social media as a potential marketing opportunity, they don't realize that people online don't care what their purpose is… they only care that there's an opportunity to speak to the company. This opens the door to dealing with customer service issues in the public eye… and companies need to recognize the pitfalls and the opportunities.
This infographic highlights compelling stats, for example, customers who engage with companies via social media spend 20%-40% more with those companies. So, how do you use social media when interacting with corporate brands or with your own customers?
Fix an issue that a customer is having via social media and you'll find it's one of the best marketing channels you've ever worked in. Leave them hanging, and you'll find out the opposite is true.