We have two clients right now that have millions of customers nationwide. The pressure to scale a social media strategy that promotes, reacts and responds to that size of network is no small undertaking – and truly impossible without the use of workflow and automation.
What businesses don’t realize is that the curation and workflow tools to simplify the ability to find, approve and publish user-generated content already exists. User generated content (UGC) is awesome because it’s free content that endorses the company from a third party. You didn’t have to go find it – it already exists out in social media!
BEAM Interactive, on behalf of MINI USA, combines social media networks (like Facebook, Twitter and Instagram), workflow tools with cloud connectors (like IFTT.com), file sharing tools (like Dropbox) and a digital asset management platform to aggregate content in its Widen-powered digital asset library.
Widen Use Case #1
MINI customers are creating and sharing images with their MINI. These images exist across multiple social networks and need to be centralized and organized to be used. BEAM uses IFTT.com and the Widen integration with Dropbox to curate customer generated content by watching various social media hashtags.
BEAM implemented Widen DAM and developed a workflow, using Widen’s Dropbox integration, to source content from Instagram, Facebook and Twitter and easily repurpose MINI content across multiple campaigns.
Widen Use Case #2
MINI needs a place for MINI owners to submit video content for a contest. These videos need to be reviewed by the MINI Team before being displayed on the website. BEAM aggregates customer generated content for contests on MINIUSA.com and subsequently presents various content on its public submission gallery.
BEAM made use of the Widen API to allow for the uploading of video content, to its Widen DAM solution, direct from MINIUSA.com. Video content is submitted direct to Widen DAM where it is reviewed and then Widen’s video embed codes are used on the MINIUSA.com public gallery.
Disclosure: We’ve worked with Widen on infographic and email marketing strategies in the past. They’re good people with a great product for any agency or enterprise company that needs to manage digital assets. Besides these use cases, be sure to see their infographic, The Business Case for Digital Asset Management to understand more.
Despite what you might guess, calls to businesses are not decreasing as investment in digital marketing grows. Instead, the investment in digital marketing has actually led to a dramatic rise in calls to businesses.