data driven marketing

Marketing Infographics Search Marketing Social Media & Influencer Marketing

More Data, More Challenges

Douglas Karr Thursday, August 8, 2013

0 1 minute read

Big Data. I’m not sure about you folks but most of our clients are drowning in it. While the piles of data continue to accumulate, we typically find that most our clients aren’t handling some of the fundamental marketing strategies necessary to acquire, retain and improve customer value. Not only that, they struggle with a huge disconnect between IT and marketing. Just yesterday, I had to speak to one of our clients’ IT team to explain how popup blockers were inhibiting the ability for people to connect with the company socially because all of their social links were programmed to popup windows. I should not have to explain that… the IT team should have simply serviced the request.

According to the Teradata Data Driven Marketing Survey 2013, marketers are relying more and more on and using common, simple, and easily accessible forms of data to drive their marketing initiatives. In fact, 75% or more of those surveyed use customer service data, customer satisfaction data, digital interaction data (e.g., search, display ads, email, web browsing), and demographic data, with more than half using data such as customer engagement (e.g., product usage or preference data), transactional (e.g., offline purchase behavior), or e-commerce data.

How do today’s marketers truly view their ability to harness and leverage big data to produce measurable results? Dive into data-driven marketing with Teradata’s Data-Driven Marketing Survey, 2013, Global Results infographic:

Douglas Karr Thursday, August 8, 2013

0 1 minute read

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge