Customer Data Platform, Customer Relationship Management, Data

The Identity Puzzle in Customer Data Management

The Consumer Identity Crisis In Hindu mythology, Ravana, the great scholar and demon king, has ten heads, symbolizing his various powers and knowledge. The heads were indestructible with the ability to morph and regrow. In their battle, Rama, the warrior god, thus must go below Ravana’s heads and aim the arrow at his solitary heart to slay him for good. In modern times, the consumer is a bit like Ravana, not in terms of his evil designs but his multiple identities. With proliferation of a host of new age devices like smart speakers, wearables, connected

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Content Marketing, Customer Data Platform, Customer Relationship Management, Data, Sales Enablement, Technology

You’re Probably Spending More Time Managing Data Than Marketing

Yesterday, I shared how we batch loaded an entire year of social updates viaHootsuite . While quite a bit of work went into the research, our team spent quite a few hours just massaging the data and making it a file that could be uploaded. Even after we passed all validation checks, we had to then manually go through and select or add media to display in each social update. It took several hours to tweak it and get it correct. Today, my time was spent taking a few seasons of events and importing them

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AdTech, Analytics & Testing, Content Marketing, Customer Data Platform, Data Management Platform, Technology

Balloons, Bubble Gum, and Martech: Which One Doesn’t Belong?

Unlike balloons and bubble gum, MarTech won’t burst when extended to what seems like a breaking point. Instead, the MarTech industry will continue to shift and stretch and adjust to change and innovation—just as it’s done over the past several years. It may seem that the industry’s current growth is unsustainable. Many have asked whether the martech industry—distended by more than 3,800 solutions —has hit its tipping point. Our simple answer: No, it hasn’t. Innovation isn’t going to slow anytime soon. This ever-expanding ecosystem is the new reality and marketers have to learn how to manage

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Customer Data Platform, Data, Marketing & Sales Videos, Technology

AgilOne: What is a Customer Data Platform?

As customers communicate and create transactions with your business today, it’s getting more and more difficult to maintain a central view of the customer in real-time. I had a meeting this morning with a client of ours that was having just these difficulties. Their email marketing vendor differed from their mobile messaging platform outside of their own data repository. Customers were interacting but because the central data wasn’t synchronized, messages were sometimes triggered on or sent with bad data. This was producing a larger demand on their customer service staff and irritating their clients. We

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