Customer Relationship Management, Data, Deliverability, , Marketing Tools

Validity: Data Integrity Tools for Your CRM Administration

As a marketer, there’s nothing more frustrating and time-consuming than having to deal with moving data and the associated data integrity issues. Validity is comprised of software services and solutions that help enterprises know where they stand with their data with ongoing assessments, alerts, and tools to correct data issues.  For over a decade, tens of thousands of administrators in over 20 countries across the world have trusted Validity to regain integrity with their CRM data. The Validity platform includes: Validity DemandTools – No organization is immune to dealing with challenges of keeping their database

Read More...

Big Data, Customer Relationship Management, Data, , , Organic Search, Search Marketing,

Somewhere Between SPAM and Creepy Lies Transparency

Recent weeks have been eye-opening for me regarding the data scandals reported in mainstream news. I’ve honestly been taken aback by many of my peers in the industry and their knee-jerk reaction and response to how Facebook data was harvested and utilized for political purposes during the most recent campaign. Some History on Presidential Campaigns and Data: 2008 – I had an amazing conversation with a data engineer from President Obama’s first campaign who shared how they harvested and purchased data. Their primary was difficult, and the Democratic Party wouldn’t release donor and supporter lists

Read More...

Analytics & Testing, Content Marketing, Customer Relationship Management, , Marketing Automation, Marketing Infographics, Search Marketing,

The Inbound Marketing Checklist: 21 Strategies for Growth

As you can imagine, we get a lot of requests to publish infographics on the MarTech Blog. It’s why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn’t made a great investment to build out an infographic of value. When I clicked through on this infographic from Brian Downard, Co-Founder of ELIV8 Business Strategies, I recognized them since we’ve shared other work they’ve done. This infographic; however, is nothing short of perfection! Brian and his team published a new infographic on achieving business growth with

Read More...

Customer Relationship Management, Marketing & Sales Videos

Outook Customer Manager: A Free Contact Manager App for Office 365 Business Premium

A colleague of mine was asking what inexpensive customer relationship manager could she use for her small business. My first question back was what office and email platform was she utilizing to communicate with her prospects and customers and the response was Office 365 and Outlook. Email integration is key to any CRM implementation (one of a number of factors), so understanding what platforms are already being utilized in a company is essential to narrow down the scope of the products you test and/or purchase. Many people don’t realize it, but an Office 365 Business

Read More...