CRM and Data Platforms

Customer relationship management, customer data platforms, and data products, solutions, tools, services, strategies, and best practices for businesses from the authors of Martech Zone. Including cleansing, extracting, transforming, loading, and analyzing customer sales and marketing data, including

  • AI Tools Don't Make The Marketer

    Tools Don’t Make The Marketer… Including Artificial Intelligence

    Tools have always been the pillars supporting strategies and execution. When I consulted clients on SEO years ago, I’d often have prospects who’d ask: Why don’t we license SEO software and do it ourselves? My response was simple: You can buy a Gibson Les Paul, but it won’t turn you into Eric Clapton. You can buy a Snap-On Tools master…

  • Distribute: AI-Powered Lead Magnets and Sales Micro-sites for lead capture

    Distribute: Streamline Your Sales Process with AI-Generated Mini-Websites and Lead Magnets

    Capturing leads and driving prospects through the sales funnel requires creativity and the acumen for building an optimized landing page. Salespeople and marketers often struggle with creating high-value content that resonates with their target audience, leading to lost opportunities and decreased conversion rates. Additionally, website CMS platforms often load slower than a lightweight solution. There’s no point in driving leads…

  • Krateo.ai: Spring B2C Consumer Data Cleaning

    Krateo.ai: Spring Data Cleaning Means Deeper Consumer Understanding

    Consumer data is a mess. Think of an aged house in a run-down neighborhood with an overgrown yard. And inside, it’s even worse. Cobwebs, falling shutters, peeling wallpaper, musty furniture. Yeah…that’s the condition of data these days. So, as we roll toward Spring, maybe it’s time we started looking at your data as a project that needs attention. Consumer data…

  • Bubble: No-Code Web Application Builder

    Bubble: Empowering Non-Technical Founders to Create Powerful No-Code Web Applications

    Entrepreneurs and businesses constantly seek ways to streamline their operations and bring their ideas to life. However, developing web applications can be daunting, especially for those without extensive coding knowledge. This is where Bubble comes in. Bubble has helped over 1 million users build web apps without coding, and Bubble-powered apps have raised over $1 billion in venture funding. Bubble…

  • MindManager: Mind Mapping for Enterprise

    MindManager: Mind Mapping and Collaboration for the Enterprise

    Mind mapping is a visual organization technique used to represent ideas, tasks, or other items linked to and arranged around a central concept or subject. It involves creating a diagram that mimics the way the brain works. It typically consists of a central node from which branches radiate, representing related subtopics, concepts, or tasks. Mind maps are used to generate,…

  • Propel: Deep Learning AI-Powered PR Management Platform

    Propel: Bringing Deep Learning AI to Public Relations Management

    The challenges facing PR and communications professionals have only continued to increase in light of continuing media layoffs and a changing media landscape. Yet, despite this monumental shift, the tools and technology available to assist these professionals have not kept pace at the same rate as those in marketing. Many people in communications still use simple Excel spreadsheets and mail…

  • Technology Half-Life, AI, and Martech

    Navigating the Shrinking Half-Lives of Technology in Martech

    I’m truly blessed to work for a startup at the leading edge of artificial intelligence (AI) in retail. While other industries within the Martech landscape have barely moved in the last decade (eg. email rendering and deliverability), not a day is going by in the AI that there’s no advancement. It’s frightening and exciting simultaneously. I couldn’t imagine working at…

  • Emerging Martech Tools for Digital Marketing Campaigns

    6 Emerging Martech Tools to Streamline Your Digital Marketing Campaigns

    Martech tools that streamline digital marketing campaigns are among the greatest gifts given to modern brands and marketers today. Not only can martech tools help businesses save time and money — but they also deliver powerful insights.  With this rich data, brands can refine their marketing approaches, dig deeper into their customers’ core needs, and ultra-personalize their messaging.  Stick around…

  • How to build a customer-centric culture

    How to Build a Client-Centric Culture 

    What does customer centricity mean to you? For some leaders, it is seen as a business mindset focused on building strong emotional relationships with customers to drive engagement and boost sales. On the other hand, some perceive it as a guiding philosophy shaping decision-making across an entire organization, ultimately aimed at customer happiness and enhancing customer experience. But regardless of…

  • Visual Quiz Builder: Product Recommendation Quizzes for Shopify

    Visual Quiz Builder: Build Interactive Quizzes to Drive Personalized Product Recommendations and Remarketing on Shopify

    When new customers land on your Shopify store, they are often met with a vast array of products. While standard navigation and search functionalities serve their basic needs, they may not effectively guide customers to the products best suited for them. This is where the power of interaction comes into play. Interactive quizzes significantly increase customer engagement and serve as…

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