How to Map Your Customer Journeys

Reading Time: 2 minutes A huge advancement in marketing analysis and documentation is the emergence of customer journey maps to help document, measure, and improve your marketing effectiveness – especially online. What is a Customer Journey Map? A customer journey map is how you visualize your customers’ experience with your brand. A customer journey map documents your customers’ touch points online and offline and documents how you measure each touchpoints effectiveness. This enables marketers to better understand how customers

What’s Just-in-Time Marketing (JITM) and Why are Marketers Adopting It?

Reading Time: 3 minutes When I worked in the newspaper industry, just-in-time manufacturing was quite popular. Part of the appreciation was that you would minimize funding tied up in stock and storage, and work much harder to prepare for demand. Data was an essential aspect, assuring that we would never run out of the inventory we needed while being able to be flexible and meet the demands of our customers. As rich customer data becomes much more available in

Big Data is Pushing Marketing into Real-Time

Reading Time: 3 minutes Marketers have always sought to reach their customers at just the right moment – and to do so before their competitors. With the advent of the Internet and real-time analytics, the timeframe for being relevant to your customers is shrinking. Big Data is now making marketing even faster, more responsive, and more personal than ever before. The massive amounts of information and computing power from the cloud, which is increasingly available and affordable, means that

4 Ways that Big Data Applications Are Providing Results

Reading Time: < 1 minute According to this infographic from SingleGrain, . That’s a lot of data… but is it being utilized? Big data is a new term used to describe the growth and availability of large data sets which, when properly analyzed, can help make better business decisions, such as improving customer relations, developing new products, and enhancing overall business growth. SingleGrain provides 4 Ways that analytics are helping make sense of big data: Descriptive – explaining or describing

Wishpond: Making Waves in Lead Generation and Automation

Reading Time: 3 minutes There’s a storm on the horizon in the marketing automation industry. Barriers to entry for new platforms are getting lower and lower, mature platforms are being swallowed up by enterprise marketing platforms, and those left in the middle are in for some rough seas. Either they pray they can depend on their customer-base to look attractive to a buyer, or they need to drop their prices – a lot. One disrupter in the industry that