Transforming Big Data into Actionable Insights

Reading Time: < 1 minute 2013 may be the year of Big Data… you’re going to see a lot more discussion here on Martech Zone on tools to find, manage and leverage very large volumes of data. Today, Neolane and the Direct Marketing Association (DMA) issued a free report entitled, Big Data: Impact on Marketing Organizations. Key findings on the report are being shared through this infographic. The report finds that most marketing departments are ill-equipped to handle the growing

Big Data Brings Marketing Big Numbers

Reading Time: < 1 minute IBM has released an infographic developed from some released use case data. Today’s rapidly growing flood of big data represents immense opportunity for forward-thinking marketers. But to fully leverage the potential that exists within these massive streams of structured and unstructured data, organizations must quickly optimize ad delivery, evaluate campaign results, improve site selection and retarget ads. The infographic highlights the need for marketers to implement rules-driven integration of disparate data, improve operating infrastructures, c

Top 5 Tips for Survey Greatness

Reading Time: 4 minutes There is a simple truth presented by the Internet era: Soliciting feedback and gaining insight into your customer base and target market is easy. This can be a wonderful fact or a fear-inducing one, depending on who you are and what you’re looking for feedback about, but if you’re in the market to connect with your base to get their honest opinion, you have tons of free and cost effective options to do. There are

Do Not Track: What Marketers Need to Know

Reading Time: 3 minutes There’s already been quite a bit of news about the FTC’s request for Internet companies to enabled features that empower consumers to not be tracked. If you hadn’t read the 122-page Privacy report, you’d think the FTC was setting some kind of line in the sand on a feature they’re requesting called Do Not Track. What is Do Not Track? There are a number of means that companies track consumer behavior online. The most popular,

Collaborative Marketing with Google Spreadsheets

Reading Time: 2 minutes I consulted with the local Chamber of Commerce this evening to discuss Membership renewals. The Chamber is a fantastic organization, but is a great example of a service where renewals are the heart beat of the organization. I’m fairly certain that the Chamber probably loses money on folks that join in the first year. However, after that year, their profitability increases – and the value to the Chamber Member never goes down. Tonight I spoke