Analytics & TestingSocial Media & Influencer Marketing

Analyzing Social Streams with DataSift

DataSift is a powerful real-time social media data-filtering platform and is one of only two companies in the world with a license to make Twitter data commercially available for non-display purposes, allowing users to search for posts using metadata contained in tweets. And it does so with an incredibly beautiful interface as well as a developer console and robust API (client libraries available) with its own querying language.

interaction.content ANY “HTC,Nokia,RIM,Apple,Samsung,Sony”

DataSift was founded by Nick Halstead to help organizations improve their understanding and use of Social Media. DataSift is focused on producing state of the art data-filtering technology and driving innovation in Big Data. DataSift started its life as an offshoot from TweetMeme, the highly popular Twitter news feed service. After witnessing how quickly Social Media impacted organizations, Nick Halstead set out to create a platform to help companies manage Social Media and capitalise on the insights to be found within the data.

DataSift does not limit searches based on keywords and allows companies of any size to define extremely complex filters, including location, gender, sentiment, language, and even influence based on Klout score, to provide quick and very specific insight and analysis. DataSift’s technology can also apply the data filtering process to any content that is represented as a link within the post itself, providing companies with an accurate, holistic picture.


Social media has amplified the already fast-paced nature of business today. Companies don’t have the luxury to sift through hundreds of millions of data streams every day, only to second guess the appropriate action. What they need is definitive access to real-time intelligence that is impactful to their business — allowing them to easily and quickly detect and respond to major trending events, social behaviors, customer preferences — and ultimately, avert any impending crises. We have been amazed with the demand for our platform in the U.S. and are opening an office to cater to this demand. Founder, Nick Halstead.

The potential applications for DataSift are virtually limitless, including in marketing, advertising and customer service, among many others. DataSift features a cloud-based pricing model with pay-as-you-go or subscription options, fit for companies or individuals of any size.

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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