Dave Woodson is a social media consultant and technologists who assists businesses with their online presence. Dave did a great review of the blogging book we wrote and put it up on Barnes and Noble. As promised, we’re doing a review of his blog to provide some constructive feedback to tune it up! Here goes:
- It’s not immediately noticeable what the purpose of your blog is to a new visitor. I had to go to About to actually get a feel for what you were blogging about. I’d recommend putting a byline or note in the right sidebar that explains the purpose of your blog.
- Since you assist businesses with social media and technology, I’d recommend a great call-to-action (CTA) in the top right of your sidebar on every page letting folks know that you’re available for hire. That CTA should forward an individual to a landing page that has both a contact form and some additional information on the clients and services that you provide.
- You’ve got a great header and logo… take the logo and set up an icon for your blog. Here’s a post on how to make a favicon.
- Your robots.txt file is in the root of your domain and has the sitemap.xml location listed – that’s awesome! I’d edit the file and disallow traffic to any /wp-* directory or file – this will stop the search engines from indexing your administrative directories.
- Your URL path (permalink) is weird – it looks like there’s a post number inline. I don’t think that’s hurting you, but it’s a bit quirky. Since you’re not ranking high in any search results (I use SEMrush to verify), I might pull that out, it looks a bit spammy. You can use htaccess rules to change the permalink. My favorite is /%postname%/. URL structure doesn’t have as much impact as it used to, but who knows when it will come back!
- Your blog layout is awesome – it’s very clear and easy to see everything. I like your Apture bar across the top, it really cuts down on additional clutter in the page.
- I wish there was a great photo of you in the header. People need to know who Dave is – and a great photo will provide that personal touch that will build trust and get you recognized by folks who land on your blog. I have my photo everywhere, even on my business cards. When someone picks up my card a few weeks later, they’ll remember who I was. I don’t do it just because I think I’m beautiful ;).
- Your posts are well-written with great spacing between paragraphs and effective use of lists. Lists are very effective when writing since people can scan them easily. I’d encourage you to increase your font-size a little and utilize bold and italic words on keywords that you wish to drive home with your content.
- “Social Media & Tech” is a very, very broad and competitive keyword phrase on your blog’s title. Is there a niche you can target that’s narrow and a little more long-tail? By targeting long-tail keywords, you can acquire relevant traffic quickly from searches. One such term is using social media for business. It only gets about 30 searches per month, but that’s 30 new visitors to your site each month.
- You go a bit overboard on sharing links. I’ve honestly not seen any of these work for any business aside from Twitter’s retweet button (which you already have) and Facebook’s like button.
- The link to your contact page is buried in your navigation menu. Contact information such as a phone number, address, or associated contact page with a form should be easy to find on every blog. People don’t take the time to rummage around the site… if they can’t find you, they leave. I encourage some businesses to put that information on every single header and footer.
The biggest opportunity I see for you is to utilize your blog topically and geographically to attract new businesses. By focusing on your region and standing out as a social media consultant there, you can take advantage of searches in the region from businesses seeking your help. However, you have to make sure you have effective calls-to-action and landing pages in place so they can easily connect with you!
Thanks for the opportunity to review your site! And thanks so much for the review of our book!