The Internet is an amazing source of data that, if mined, can produce a wealth of knowledge. But according to this year's CMO Survey, only one-third of marketers are able to prove the impact of their marketing spend, only half are able to obtain a good qualitative sense of the impact, and almost 20% are able to measure any impact whatsoever. It's no wonder that marketing analytics expenditures are expected to increase 66% in the next three years.
As the percent of overall consumer and business purchase journeys migrate online, marketers recognize they need to get a message in front of relevant audiences where they are. Content marketing, social media marketing, and influencer marketing spends continue to rise as other marketing channels reach saturation.
DemandJump is a huge advancement in predictive marketing intelligence, enabling marketers to uncover marketing opportunities, track competitor movements and accelerate your traffic and conversions. A quick look at their dashboard provides you with an overview of your referral overview and opportunities, including lead generation, news and PR opportunities, eCommerce opportunities, affiliate opportunities, blog and content opportunities, and more.
Content Marketing Intelligence
Utilizing DemandJump's content intelligence tools, you can monitor every piece of content that your competitors are producing, how well it's performing, and even identify the sources of the referral traffic to their content.
This can help you pinpoint the influencers and referring sites that will also drive traffic to your traffic. The platform even provides relationship management tools for you to keep manage and track key relationships with your influencers.
The secret sauce behind DemandJump is the collection of key competitive insights you can glean from the platform to steer your content and promotional strategies. Imagine that you have a complex marketing spend across multiple ad networks, display ad networks, sponsorships and other channels. DemandJump can help you pinpoint what sources are driving traffic and engagement, not just the ad networks they're running. They even provide their own proprietary scoring algorithm to prioritize the opportunities that will yield the greatest impact.
Understanding the marketing stack your competitors are executing their strategies on can help you understand the platforms you need to compete on as well.
With DemandJump, online marketers across any type of business – from e-commerce, publications, business-to-business, to non-profits can gain invaluable insights into their multi-channel marketing strategy. See where you stack up against your competitors and what actions you should take to grow.
Disclosure: I've worked closely with founder Shawn Schwegman over the years, we've implemented the solution for our own efforts, and are creating an ongoing partnership with DemandJump.