Customer Relationship Management

Demographics of The MarTech Blog

You may have noticed we’ve been running a Crowdscience survey on the blog for a while now. I hope you’ve taken the time to answer the surveys – the results are quite impressive. Here are some highlights:

  • 62.5% of readers are college graduates, 21.9% have graduate degrees
  • 51.6% of readers are employed full-time, 32.3% are self-employed.
  • The majority of readers are decision makers or have influence:


  • Readers come from companies of all sizes:


  • The majority of readers are senior executives or leaders of their companies.
  • The majority of readers are in the 34 to 44 age range.
  • 56.3% of readers have a somewhat negative outlook on the economy.
  • The majority of readers make over $75k, with many upwards of $150k.
  • The majority of readers use the Internet over 24 hours per week, with one-third over 36 hours per week.

Perhaps most interesting were some attitudes towards entrepreneurialism – over half the readers said they were interested in starting their own business and/or changing jobs and occupations. As a serial entrepreneur (aka – a guy that loves to bounce from one challenge to the next), this was fascinating to me. Over time, it would suggest that I’m attracting like-minded readers to the blog.

These demographics are exactly where I’d like the blog to be as a matter of influence and usefulness!

Download a Sponsored Marketing Whitepaper:
The Essential IC Measurement Workbook

The Essential IC Measurement Workbook

Take the fear out of measuring your internal communications with the super practical workbook and instructions Download Now

One comment

  1. 1

This site uses Akismet to reduce spam. Learn how your comment data is processed.