Ecommerce and RetailMobile and Tablet Marketing

5 Design Elements that Work Well for Mobile Conversion

Despite a rise in mobile usage, many websites deliver a poor mobile experience, forcing potential customers off-site. Business owners who have only just learned to navigate the desktop space are finding it difficult to make the transition to mobile. Finding the right aesthetic alone can be problematic. Business owners have to work hard to understand their target audience and build their layout and design around buyer personas.

Appealing to potential customers is always easier said than done. The goal, however, is to match a great site design with easy cues for customers to make a purchase, fill out a lead form or get in touch with your business. Here are five design elements that will aid your efforts to take potential customers through the conversion funnel.

Mobile-Responsive Website

Mobile Responsive StoreHaving a mobile-responsive website allows your pages to be easily viewed across all devices and screen sizes. As new devices roll out, users adapt to new screen sizes, so a responsive site paves the way for clean site delivery.

If you really want your site to look good, you want to make sure you put your best digital foot forward. Plainly speaking, responsive sites just look much better and are simple to navigate and understand. Responsive design is extremely important for mobile users, and website owners who are up to speed with the latest mobile SEO trends understand the impact it has on site rank.

When searching online, users are more likely to turn to their mobile device. In fact, mobile searches have surpassed desktop searches in at least ten countries, according to Google. Responsive design not only looks good, but comes with several other benefits as well. It helps increase site speed and enhance the user experience, which both positively influence SEO. To help inspire you, take a look at some examples of great mobile designs

Use Powerful Images

There’s nothing wrong with a few stock images on your site. Stock images are quick, legal, and multi-functional for conveying your brand message. Power

However, if you really want to make a great first impression, it’s best to utilize powerful images. If you sell products, try arranging for a product shoot.They say a picture is worth a thousand words; professional photographs help influence potential customers become to make a purchase.

There are plenty of budget-friendly ways to go about creating beautiful images for your stock. If you sell services or information products, do your best to get creative. For example, if you are selling an eBook to help makers generate revenue on Etsy, you might want to show high-res close-ups of artists and their crafts. Think outside the box and explore what other business owners are doing in your industry.

Landing Pages That Encourage Scrolling

Landing Page DesignWhen a visitor comes to your website, they don’t want to have to scroll endlessly to get the information they need.  Establish a set of content hierarchies, allowing you to distribute the most important content at the top and filter its way down. Use signposts and visual cues to let the reader know that more information will be provided as they move further down the page. By encouraging scrolling without overwhelming the visitor with information, you’re increasing your chances of converting them into customers.

Minimize Navigation

Another great design tip for mobile conversion is to minimize navigation. Traditionally, you can leverage a few more pages on your desktop site, but with mobile, you should scale back so as not to overwhelm the visitor with options. As previously mentioned, the bulk of your vital information should be accessible on your landing page.

There are a few trends that make this much easier. For example, the popular three-line icon has now become ubiquitous with mobile design. Therefore, the majority of site visitors will readily recognize this as a menu shortcut, leaving you much-needed space at the top of your page. You can then test the location of the three-line icon to see where it performs best on your page.

Utilize Infographics

Cheetah Infographic

Infographics take wordy content and boils it down into a digestible graphic or flow chart. This is especially valuable on mobile sites, where on-the-go users are looking to read and evaluate content quickly.

There are many reasons why infographics can help your content marketing strategy. Businesses should explore new and unique ways to create infographics to make them engaging for their visitors. For example, some web developers are using moving infographics to attract attention, such as this cheetah infographic. This image alone has received more than 1,000 backlinks from other sites pointing to it, which shows great engagement.

As you can see, there’s plenty of potential here. These infographics provide design aesthetics that are simple and transition very well across a variety of platforms, from your website to social media such as Facebook and Pinterest. Use tools like Canva or Piktochart to quickly make beautiful imagery.


Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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