Ecommerce and Retail, Mobile and Tablet Marketing, Technology

What You Didn’t Hear at the Apple Keynote: iBeacons

It’s just my opinion, but the last Apple presentation seemed to get a bit of a lukewarm reception. Apple’s design is both a blessing and a curse to the company. If Apple doesn’t release a big product or design change, the audience grumbles. It’s a very short-sighted view of a company that has led the technology industry for a couple decades in technology, design and profitability.

With the latest keynote, one of the quiet mentions that was overlooked was a product called iBeacons. Only a few news outlets have mentioned iBeacons to date, including thepush, Apple Insider, GigaOm and Forbes. All of those articles are worth the read!

iBeacons are vendor agnostic and use a BlueTooth Smart technology. A low-cost trio of beacons ($99) can be mounted around stores and can accurately triangulate your location. Imagine the potential! If you’re in a supermarket, no more wandering around looking for what you need. A future shopping list application could order your list so you can efficiently make it through the store – and include some specials along the way (or out of the way). This improves the customer experience and brings specials to the customer in real-time. As well, the device is recording where you stop along the way… perhaps capturing customer information on your interests. Wow.

Apple Insider calls this micro-location. What was missed in the Apple keynote is that this isn’t the future – this is now. The software developer kit for iOS7 already includes the technology and the iBeacons are already on sale.

3 Comments

  1. 1

    great post about this. Geofencing has been around for a while but this makes it easy to track things within a store.– lord knows how many nordstrom should buy.. or I should just carry one on me.. that would be helpful

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        Douglas.. that’s what I am here for.. I help people stay out of stores and buy exactly what they need from onlilne……. at holiday time, I have lists of things and I will be pinging a few people to see if their platforms are still going and/or up and launched to give them some visibility while making it easier to shop.
        the geofencing I have seen and been part of I get pings for stuff that is on sale and they tell me exactly what I need to know…… and it’s rather nice to ditch those in the trash because it’s vicariously spending while not spending a dime – or time.
        But I know your feeling about shopping.. except when I am on “the hunt”.

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