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8 Steps to Improve Your Digital Marketing Results

Douglas Karr Friday, May 29, 2015

2 1 minute read

So many of us are simply trying to keep our marketing program momentum going that we often don’t have time for actual improvement. But improvement is the only guarantee of ongoing success and capitalizing on our momentum.

According to the study conducted by Gartner, 28% of marketers reduced their traditional advertising budget to fund digital marketing activities. This is a big trend that is expected to continue and increase in the next 2 years. If you are interested in utilizing digital marketing for your business, Digital Marketing Philippines offers 8 strategic steps that you can follow to increase the results of your current or upcoming digital marketing campaign.

8 Steps to Improve Digital Marketing Results

Review and revamp your digital marketing strategy.
Form your digital marketing team.
Go social, mobile and local on your digital marketing strategies.
Implement a multi-channel digital marketing campaign.
Diversify your digital marketing strategies.
Develop an epic content creation strategy.
Enhance your content with videos, images and links.
Adopt a continuous improvement mindset.

Douglas Karr Friday, May 29, 2015

2 1 minute read

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

2 Comments

Asd says:

Saturday, December 26, 2015 at 3:59 AM

Nice post

Reply
wajid says:

Thursday, April 14, 2016 at 1:15 PM

I think Digital Marketing become more important nowadays .I am now regular visitor of your website and bookmarked it.

Reply

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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge