Content MarketingSocial Media & Influencer Marketing

Sorry Disqus, I’m a Fan Now!

disqusAbout a year ago, quite a few commenting systems popped up – including SezWho, IntenseDebate and Disqus. I was vehemently against all but SezWho since the others loaded comments via JavaScript and did not save comments locally.

The problem with JavaScript is that it’s loaded at the browser, not at the server… so when a search engine crawled the page, it would appear unchanged even though it had comments. A year later and the landscape has changed quite a bit… SezWho is out of business, IntenseDebate was purchased by Automattic, WordPress’ parent company, and Disqus has continued to grow in popularity. Disqus also changed its methodologies – now they also synchronize and display comments server-side.

With all of these issues now resolved, and Disqus’ growing functionality and integration into Social Media, it really makes a lot of sense for WordPress bloggers to install the plugin and integrate the service. I’ve not tried IntenseDebate, nor have I seen too much news or adoption about it… anyone using it?

The kind folks at Disqus even allowed me to export my blog’s content and comments via XML and upload it to their support team. They’re now migrating all of the older comments from my blog into their engine. Pretty cool!

So… to the crew at Disqus, I owe you an apology for giving your application a failing grade. Though it was the right thing to do at the time, I’m a fan now! You’ve got a fantastic product and I love the Twitter integration!

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.
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