Distimo App iPhone 5

Analytics & Testing Mobile and Tablet Marketing

Distimo: App Analytics, Conversions and App Store Tracking

Douglas Karr Saturday, December 14, 2013

0 1 minute read

Distimo provides free mobile app analytics platform for developers as well as app market data. The Distimo platform lets developers track mobile app downloads, app revenue, and app conversions for campaigns in their own app across multiple app stores. Distimo offers their mobile app analytics for free, allowing them to gather incredible volumes of data and improved accuracy in their paid solution, AppIQ.

Distimo’s AppIQ provides daily competitive data for apps across multiple mobile marketplaces. It helps companies make well informed, strategic decisions, so that they can be competitive in the global app market.

Download estimates enable you to analyze your market share and compare your downloads to your competitors’ in a single chart. Events such as price changes, featured listings and updates allow you to analyze the influence of each event on downloads. Revenue estimations enable you to analyze revenues for any competitor and track where their revenue comes from by country, product and business model.

Distimo also has it’s own mobile app that allows you to track downloads, revenues, ratings and reviews along with additional features like event tracking for ten major app stores. If you have an AppIQ account, all your AppIQ data is also available on the app, allowing you to compare your download and revenue data to the competitions.

If you’re running Adobe Analytics, you can integrate Distimo data directly – at no cost – through their Adobe Genesis API integration.

Douglas Karr Saturday, December 14, 2013

0 1 minute read

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge