Last summer I launched my business full-time. It's been a fantastic journey with a few stumbles but many, many wins along the way. As a young business, I'm working hard to accomplish three things:
- Execute on our engagements by both over-delivering, completing it on time and under budget. This is a huge challenge, and one that we've not always met. With little resources, underestimating a single job can have a chain reaction so we're working harder at exceeding expectations.
- Taking advantage of opportunities to grow. We're turning down some work, but not shying away from committing to large projects. We'll get the resources, we'll find the experts… we'll get the work done. I don't want to accept work that puts us at risk – but I do want to take on work that challenges our resources. This is key to us growing aggressively and making this a real business.
- Do everything possible to establish our brand as a real business that agencies and other clients can look to when they're seeking a long-term, strategic engagement.
A real business? If you're not sure what I mean by that, I mean that we're going to establish a business that is recognized by our clients and prospects that they can trust in. I don't want our prospects concerned that we could easily close the doors tomorrow because I'm working off a mobile phone and my home office.
Today, I signed a one-year lease on our first office space. It's at 120 Market Street. I chose the location because its vicinity to the Circle, its Indianapolis-based address, and its professional look and feel. I want our prospects and clients to be able to visit us in a space with plenty of room (12 conference rooms, one per floor), has room to grow (our suite can fit 4 to 6 comfortably) and is impressive to look at. I love the space we selected (we're in Suite 940 starting May 1st).
I no longer have to tell prospects I'm working out of the house and immediately put into question my dedication to the business. I no longer have to use Greenwood (even though I love the town) on marketing and paperwork, we are now an Indianapolis-based business.
We're here for the long haul, we're part of the city, and we're looking forward to growing our business in this space for a few years. We'll have a welcome party sometime next month and hope you can make it!