Yesterday I met with a marketing professional here in town. It was a great meeting and I truly appreciated some tough feedback I received about my corporate site. Simply put, I had put up a really crappy single page site 6 months ago and never got around to changing it.
I even had extensive work done with the assistance of Mark Ballard on a new site… flush with some great representative iStockphoto images. It was going to be amazing – if I ever had time to actually finish it.
Truth is, I’m not sure that I’ll ever have time to finish it. So… I cheated and found a fantastic theme that I was able to purchase and customize in a matter of hours. It kept me up until about 4 in the morning this morning, but the new site is simple, to the point, and provides all the information someone needs about what it is that Highbridge does.
I did violate one of my rules of design – putting the content with a white font on a dark background. That makes it more difficult to digest; however, I’m all about the glitz with this site and not really concentrating on visitors’ retention as much. This one page site is very unique (be sure to navigate and click through the services section).
There will be a partners section in the near future since that’s a large majority of my business strategy. Let me know how you like it so far, though!
