Content Marketing

D&B360 Makes CRM Workflow More Powerful

Dun & Bradstreet has long been the gold standard of quality business data. I’ve been working on and off with D&B for over 20 years. D&B has a cloud-based solution, D&B360, that provides access online directly to D&B’s data. D&B360 integrates directly with the top CRMs to augment customer data with Dun & Bradstreet’s database of over 200 million companies worldwide.

At D&B, we realize that poor data quality is one of the major challenges in all CRM implementations, resulting in lower sales efficiency. D&B360 is something that our customers benefit from immediately, by addressing this data quality challenge. We have already seen data quality improve dramatically with our early-adopter customers. I personally think that high quality data, seamlessly embedding in the CRM is a necessity and will become as common as Social CRM in the future. – Mike Sabin, SVP, Sales & Marketing Solutions at D&B

You can now combine D&B’s extensive database of business information and unique data tools with CRMs like Microsoft Dynamics, SAP CRM, Oracle On Demand and Siebel CRM?

D&B360 Account Search:
MD account search

D&B360 Microsoft Dynamics CRM Integration:
MSFT Account ROW

D&B360 SAP CRM Integration:
SAP DB360

On the heels of last week’s Salesforce Data.com announcement, this suite makes for an incredibly powerful tool for sales and marketing professionals, because it removes gaps in your CRM and helps reveal new opportunities, accelerate the sales cycle, get a better understanding of customers and improve sales effectiveness.

Sales and marketing professionals can now spend less time managing data and more time working with high-value prospects and customers. D&B’s data cleaning capabilities also help to improve accuracy of reporting to ensure you’re spending your time wisely.

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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