Content Marketing

Does a Subscribe Dropdown Work?

When we relaunched our newsletter, I wanted to really make the subscription link a dominant feature on our site. We added a drop-down section at the top of the site and it’s been incredible. While we used to get a trickle of one or two subscribers before, now we get dozens of subscribers each week. The Marketing Technology newsletter is growing quite popular, with almost 3,000 subscribers!

heatmap subscribe dropdown

I’d like to add a few more dropdowns up there – perhaps Facebook, Twitter, Video, Podcast, and a Search tab. It’s a great way of disclosing content without the need for the user to navigate to a new page. As well, the footprint it takes up is so much smaller than a subscription form in the sidebar takes up!

The heatmap was provided by Reinvigorate. If it weren’t for the heatmap, I’m not sure that I would have realized how many people click there! Now it’s time to strengthen the messaging up there to make them want to subscribe.

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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