Search Marketing

Marketing in a Tough Real Estate Market

Connecting Real Estate Agents to Home BuyersUtilizing online technologies as a medium for commerce is a growing niche. Consumers are getting much smarter about using social media to help educate themselves on purchase decisions.

With a housing market here and nationally in the dumps, it’s only natural that both Real Estate agents and consumers looking to buy have begun to utilize the Internet to make a difference. I’ve purchased and sold a couple of homes in the past and realized early on that finding the right agent was the best decision we ever made! It saved my family thousands of dollars and made everything move with ease.

DoorFly is a marketplace where reputable real estate agents bid for a chance to work with home buyers. Customers meet successful registered real estate agents who assist in the home buying process and will offer them rebates.


Click through to this post if you don’t see the video on how DoorFly works!

You can read more about how this idea came to fruition at the DoorFly blog. The great thing about DoorFly is that it serves both the home buyer and the real estate agent. In this tough market, I’m sure that a medium that can connect the two are in high demand!

I got to meet with the DoorFly team over the last few months and they’re excited about the business and the opportunity to bridge this gap in the real estate industry! I’m looking forward to seeing their young startup take off!

Indianapolis seems to be a great startup market for Real Estate technology! Along with DoorFly, there’s also:

  • URBaCS – URBaCS is a web-based photo application that homeowners use to share their building experience with friends and family members.
  • Connective Mobile Real Estate SMS – An innovative lead generation tool that utilizes both text messaging and hosted toll free numbers to ensure that home information is always available to prospective buyers.

Each of the companies serve a different niche in Real Estate but all of them provide the market with unique solutions that help in driving home sales!

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

Related Articles

Back to top button
Close

Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.