Marketing in a Tough Real Estate Market
Utilizing online technologies as a medium for commerce is a growing niche. Consumers are getting much smarter about using social media to help educate themselves on purchase decisions.
With a housing market here and nationally in the dumps, it’s only natural that both Real Estate agents and consumers looking to buy have begun to utilize the Internet to make a difference. I’ve purchased and sold a couple of homes in the past and realized early on that finding the right agent was the best decision we ever made! It saved my family thousands of dollars and made everything move with ease.
DoorFly is a marketplace where reputable real estate agents bid for a chance to work with home buyers. Customers meet successful registered real estate agents who assist in the home buying process and will offer them rebates.
Click through to this post if you don’t see the video on how DoorFly works!
You can read more about how this idea came to fruition at the DoorFly blog. The great thing about DoorFly is that it serves both the home buyer and the real estate agent. In this tough market, I’m sure that a medium that can connect the two are in high demand!
I got to meet with the DoorFly team over the last few months and they’re excited about the business and the opportunity to bridge this gap in the real estate industry! I’m looking forward to seeing their young startup take off!
Indianapolis seems to be a great startup market for Real Estate technology! Along with DoorFly, there’s also:
- URBaCS – URBaCS is a web-based photo application that homeowners use to share their building experience with friends and family members.
- Connective Mobile Real Estate SMS – An innovative lead generation tool that utilizes both text messaging and hosted toll free numbers to ensure that home information is always available to prospective buyers.
Each of the companies serve a different niche in Real Estate but all of them provide the market with unique solutions that help in driving home sales!