Customer Relationship Management, Search Marketing, WordPress

I’m Leaving A Great Job and Heading for Social Media

Marketing and e-Commerce for RestaurantsThe last year that I’ve spent with Patronpath has been an incredible roller coaster ride. The company is in a tremendous growth spurt and hugely successful!

  1. We won the Techpoint Mira award.
  2. We completed development of 4 POS integrations – Micros, POSitouch, Comtrex and Aloha.
  3. We redeveloped the user interface to maximize conversions for our clients. We added redundancy and security features to the application.
  4. We even threw in a Restaurant Location site for our multi-unit chains.

Friday was my last day at Patronpath. It was tough to leave a company that I poured my heart and soul into and that has the financial backing of some of the most successful Internet companies in Indianapolis.

On Leaving Patronpath

I don’t have any doubt that I left the company in great shape. My only concern is whether or not the investors are okay with the move. A key reason why I went to Patronpath was to get to know their investment team – composed of some of the finest Internet entrepreneurs in the region. The last thing I wanted to do was leave them after so much success. I’ll continue to advise and assist Patronpath whenever they need me, to ensure my departure doesn’t impact their success.

The growth and results were definitely the highlights at Patronpath. I had an opportunity to work with some incredible people. We worked some miracles over the last year with little resources. I’m proud of what we’ve achieved.

Working with World Class People

For the last 6 months or so, I had the pleasure of working with Marty Bird – someone who I had known from my early days at ExactTarget but never had the chance to work with directly. Marty is an incredible marketer with a knack for building world-class marketing programs from scratch.

Marty walked into Patronpath to assume a fledgling national email program that we just signed for a multi-billion dollar corporation. Within 2 days, he assumed the project. Within a couple weeks, he built a program and process around the project. Now the program continues to grow and blossom under his leadership. What a great guy! Little known fact, Marty is also a master mechanic with a passion for the Audi TT.

The rest of the team were great as well. Mark Gallo and Chad Hankinson were awesome to work with both professionally and personally. They’re both great Christians that helped counsel me through some challenges. I’m indebted to both. They also have an Account Management team who are tenacious fighters dedicated to helping their clients succeed. I got to work with Tammy Heath for most of the year and she was amazing, juggling dozens of clients every hour and still able to produce.

On the tough side this year was the demands of the job and how it pulled my full attention. This blog suffered as did the attention I was able to provide some of my pet projects. Being on call pulled me away from regional networking events, too. The rare times that I did show up, folks were in shock!

The drive from the North side of Indy was something I cherished at first, but as gas prices skyrocketed and my daughter needed me home more, a couple hours a day on the road started to really hurt. I’m thankful for my son – while juggling a full load at IUPUI as well as tutoring privately and in the Math Assistance Center, he still found time to take Katie to and from events and get her fed. I’m thankful for my incredible kids!

Heading to Compendium Blogware

So… when Chris Baggott called from Compendium Blogware and said there might be an opportunity to work with them, I was ecstatic! Compendium started with Chris and I working on weekends back in 2006.

I stayed with ExactTarget and Ali Sales came on board. Ali’s leadership with Chris’ passion have skyrocketed the company into an incredible Corporate Blogging platform. I’ve maintained a close relationship with the company over the last year and evangelized the platform. We just brought on law firm Bose McKinney about a month ago and they’ve already said that they’re reporting great Search Engine leads already!

On Monday, I assume duties as Vice President of Blogging Evangelism at Compendium. I’ll be reporting to Ali and assisting all of our teams and clients to educate, evangelize, automate, integrate, etc. My job is to assist in getting clients up quickly and helping them to fully leverage the platform to maximize its impact throughout their marketing efforts. That’s a tough position to turn down given my work the last few years. I’ll also be working down on the Circle in Indy again, so I’m sure I’ll run into a lot of old colleagues!

To think it all started with Pat Coyle and me reading Naked Conversations a few years ago is pretty amazing.

With that, I owe a thanks to Robert Scoble and Shel Israel for writing a book that inspired me to start my own blog and changed the direction I wanted to take in the marketing world! That I’m assuming a position in Social Media during one of the worst economic downturns in the country’s history speaks volumes to the power of this medium, doesnt’ it?

19 Comments

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7

    Doug – wow! thank you for the kind words. Your talent, passion and enthusiasm will serve you well at Compendium – congratulations. Your significant contributions to Patronpath created a foundation that we will continue to build upon. I’ll miss your presence in the office, your humble demeanor, your crazy taste in music ( ! ) and joyful laughter. Following you on Twitter just won’t replace those great lunch hour conversations we’ve had! Take care Doug.

  8. 8
  9. 9

    Good deal Doug!

    I remember you mentioning to me your involvement with Compendium and I thought that would be a great platform for you!

    Great to hear that is finally coming true!

  10. 10

    Good luck Doug!

    Sounds like a perfect fit for you. I’ve enjoyed the work you do in your spare time on this blog. Will be fun to see what it’s like when it has all your attention.

  11. 11
  12. 12

    Best wishes to you, Doug. I’m sure you’ll do great with the new gig and I love the new title! (It captures what you have already been doing.)

  13. 13
  14. 14
  15. 15

Leave a Reply