Content MarketingMobile and Tablet Marketing

e-Reading on the Rise

We’ve written about utilizing e-books for marketing in the past, but new statistics shed light on the continued growth of tablets and e-Reading trends.

People who own e-readers are reading more than they might otherwise, as reflected in rising e-book sales. As a result, e-reader sales continue to increase. According to one study conducted in early 2012, 13% of those surveyed said the would likely to purchase an e-reader in the next six months. From the Infographic, Rise of eReading

Keep in mind that the cost of new devices continues to drop as well. For less than a mobile phone, people can purchase an eReader. Accompanying the increase in eReading is the

search for ePublications. Since the content is being devoured as quickly as it’s created, you have a great opportunity to stand out from the crowd by being in those search results.

e reading

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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