Content MarketingMobile Marketing, Messaging, and Apps

e-Reading on the Rise

We’ve written about utilizing e-books for marketing in the past, but new statistics shed light on the continued growth of tablets and e-Reading trends.

People who own e-readers are reading more than they might otherwise, as reflected in rising e-book sales. As a result, e-reader sales continue to increase. According to one study conducted in early 2012, 13% of those surveyed said the would likely to purchase an e-reader in the next six months. From the Infographic, Rise of eReading

Keep in mind that the cost of new devices continues to drop as well. For less than a mobile phone, people can purchase an eReader. Accompanying the increase in eReading is the search for ePublications. Since the content is being devoured as quickly as it’s created, you have a great opportunity to stand out from the crowd by being in those search results.

e reading

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
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