Content MarketingMobile and Tablet Marketing

e-Reading on the Rise

We’ve written about utilizing e-books for marketing in the past, but new statistics shed light on the continued growth of tablets and e-Reading trends.

People who own e-readers are reading more than they might otherwise, as reflected in rising e-book sales. As a result, e-reader sales continue to increase. According to one study conducted in early 2012, 13% of those surveyed said the would likely to purchase an e-reader in the next six months. From the Infographic, Rise of eReading

Keep in mind that the cost of new devices continues to drop as well. For less than a mobile phone, people can purchase an eReader. Accompanying the increase in eReading is the search for ePublications. Since the content is being devoured as quickly as it’s created, you have a great opportunity to stand out from the crowd by being in those search results.

e reading

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

Related Articles

What do you think?

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Close

Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.